nancy is at aston martin and for those watching "squawk box," i take it all back. do really like that car. >> i knew i could turn you into a car girl eventually julia. and that vulcan standing right behind us. but with just two dozen of these it is not going change the financial future of aston martin. so to talk about a few more of the cars that could, let's talk to martin palmer. here we are looking at several of your cars old and new. you have been brought in here to reinvent the brand for the future. where are you in that and returning to profit. >> it is also about making the company sustainable and able to fund its future as an independent british company. the independent british car company basically. we've broken down to three phases, the bridge with the current cars. then the start of the sports cars and then the diversification of the brand to include the crossover or the suv as sometimes called and relaunching the --. so it is about selling the db-9s and the making special versions. getting back to our basics. second phase, launch of the db-11. followed

it's starts off with the famous aston martin, but it is not all about big cars and gadgets, but also about fashion and style. >> james bond is always one step ahead of contemporaries. what are show does is, it really shows you how fashion forward james bond was, how fashion forward the women who were his sidekicks were. i think the great thing about when you go to see a james bond movie is, if you are a man or a woman, you always want something on-screen. i think that is what james bond films do. they do not only entertain, they really invoke a sense of desire in the viewer. bonder the years, james and the villains have certainly changed. back in the 1960's, the first james bond movies were based on the cold war era. now things have certainly involved, and that is a real challenge for costume designers. >> you have to think that you are picking a film, 50 years of success, and that is -- you have to do better. thes so afraid when i saw sky fall. the aesthetic of james bond, you have to innovate and updated into the 21st century. -- and update it into the 21st century. >> it is a well