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the big money decaded to t dedi party strength. we can't have him even if we don't think he's the best guy, we can't have him. they are funding the our principles pac just as they funded rubio and jeb. is this going to be lighting money on fire? i don't know. >> do you think it's lighting money on fire? >> first of all, we're talking maybe four or five families at last public count funding the super pac. it's not really representative of anything. i'm not sure what the pitch here is. advertising didn't work so well. it worked somewhat. >> let me stop you right there because in your own paper there have been a barrage of attack ads. he's more than half the record spending on negative advertising. there's been a lot more in the last month. >> they're going to organize these delegates supposedly to not back anyone in particular while cruz is going to organize them to back him. i don't really see how it works. it's easy to organize around an actual candidate at a convention and to get them behind you. to organize for more of like somew