and we have frank luntz. supposed alleged hostility of women moves to "snl," is that a barometer? >> it is significant. if people are different you can go in either direction. even if people are getting a feeling there is something wrong, you can still town it. when they have decided they don't like you or more importantly they don't trust you, they never come back. no matter what print journalist or tv said. with "snl," it is ridicule. >> not laughing with trump as earlier. >> at it. and it is making a judgment. this is the best year for "snl," in a long time. everyone is laughing at him not with him. >> so, we have talked about the maureen dowd with "new york times" saying it was a mistake re-tweeting the unflattering picture of heidi cruz. is there a media message tax he needs to change his tone? and perhaps when he is wrong, not make more mistakes. >> i don't think he heres it. as someone who has done this for 25 years, why see he feels it. it is what makes him so tough he can withstand any criticism from

with us now frank luntz who will be handy capping the presidential race.ng the presidency. >> i would give her about a 4 to 3 advantage. >> all right. >> and the reason why is that trump does pick up blue collar workers in places like michigan and pennsylvania that i think would absolutely be in play. however, he hoses latinos, 18 to 29-year-olds and women under age 50. you cannot wins a a republican if you are losing young people by 2 to 1. obama only lost with 60 to 37%. you can't lose latinos by 73 to 27 which is what romney did. these are votes that trump has to win back between now and election day for him to be african-americans, trump has no chance? >> he does. >> you think he can make inroads? >> i think he'll get double digits there. i think you have to go back to ronald reagan to find a time when republicans got more than 11% or 12%. >> but hillary clinton won in new york highly because of african-american votes. >> but in my focus groups i have found to my surprise that african-americans show up only as trump voters. they won't vote for any othe

we'll go live as well to indiana and hear right from the voters when pollster frank luntz joins us with his folk is group. there they are. first let's speak behind the man with the alamo aanalogy tom blevin. tom, why do you say that? explain the stakes for cruz in indiana. >> well, he was mathematically eliminated last night, megyn. this is it. >> meaning he can't get to 1237 just by votingers pry to june 7 >> correct. and so really if you do the math and you look at the contest from here on out, the only realistic chance of stopping donald trump from getting to that 1237 number is cruz winng in indiana next tuesday. and he's within striking ze ini distance but that might not be enough. but it all starts next week. if cruz cannot beat trump in indiana, it's good to be over. i think trump will easily get to 1237. >> how does indiana decide, is it wairn take all? >> it's three per congressional districts, nine districts so 27 that way. and also then 30 for the winner whoever wins statewide. it's really important that ted cruz wins statewide and wins as many districts as he can and takes t

maria: congressman, we've got frank luntz with us this morning. see you, it's been a while. i've got ask you, who is the freedom candidate in this race? you were the freedom candidate four years ago. who is that person this time? >> rand paul, you know what happened to him. so, i guess i've been really pretty shocked because i've looked at the 20th century as the death of tote ta totalitarianism and people were coming around and saying, i like libertarians, i'm libertarian on this. i'm shocked at this country. this describes to me how sick the country is and how panicked they are where they can rally around-- >> so congressman. >> looks like we need socialism, but reflects what's going on in the universities. >> would you consider it possible voting for the libertarian candidate if donald trump is the nominee? >> certainly, why not? there you go. >> why should i throw my vote away. i think that people's votes should count. and people who say progressive and green party, i'm wasting my vote, not if you're disgusting. hillary is not a progressive. s

this is a poll conducted by frank luntz, a republican pollster who found that 80% supported raising the federal minimum wage. if my colleagues across oh the aisle want to make a real impact on poverty in the united states, they would support legislation that helps working families cope with rising costs, like the raise the wage act. the american people have waited long enough. it's time to make sure that all of our workers can make a decent pay for a hard day's work, get a decent day's pay. i urge my colleagues to pass this legislation. also if i can, mr. speaker, republicans contend that they can't raise the wage because doing so would kill jobs. so i'm going to ask unanimous consent to place into the record a paper from the national employment law project describing, among other research, two metastudies on the effects of the minimum wage on employment. the speaker pro tempore: without objection. ms. delauro: this document examined 64 minimum wage studies measuring the effect of minimum wage on teenage employment in the united states. published between 1972 and 2007. while the studies

joining me now, frank luntz. and howard kurtz, the host of media buzz. good to see you both. frank, it hasn't been a great week for donald trump. it was a decent week for -- >> let's focus on wisconsin first. they're very fist cated voters. they went through three straight elections to protect scott walker. they're conservatives this policy and ideology, not just behavior, and they care about what a candidate thinks and what they say. the key in wisconsin is you can't just offer platitudes. you have to offer specifics. these voters have been through this over the last four, six years, and they expect candidates who say what they mean and mean what they say. these are bad days for donald trump over the last 96 hours because he has seemed to be inconsistent. he's had to walk back several statements. but what is key here and tucker's right is that if either cruz or kasich are seen to disrespect trump voters, they will hurt themselves. the key is to understand and reflect that anger, reflect that sense of betrayal. challenge trump for not coming through on the issues, for not bein

joining me now is frank luntz and howard kurtz. so frank, hasn't been a great week for donald trump. it was a decent week for ted cruz, and yet trump, despite his missteps, still has the momentum and even though it's not looking great in wisconsin, is really looking good in new york, which has a whole lot of delegates. >> let's focus on wisconsin first. they went through three straight elections to protect scott walker. they're conservatives in policy and ideology, and they care about what a candidate thinks and what they say. the key in wisconsin is that you just can't offer platitudes. you have to offer specifics. these voters have been through this over the last four, six years and they expect candidates to say what they mean and mean what they say. these are bad days for donald trump over the last 96 hours because he's seen to be inconsistent. but what is key here, and tucker's right, if either cruz or kasich are seen to disrespect trump voters, they will hurt themselves. the key is to understand and reflect that anger, reflect

you do have deficits when it comes to certain groups but on the black population, frank luntz said usually the republican nominee gets 10% of the mack vote but he said you could get between 14% and 16% and are you bing do go do black neighborhoods and target that community to turn those out? in do you well with blacks, hillary clinton is toast. >> i think i will do great with blacks and some of the presidents show i will get 25% which for a republican is unhead of. they get 4% or 5% she consider it well done the i don't. i have amazing relationships with african-americans and a lot will be supporting me. they know i will bring back jobs, they are smart, i will bring back jobs and they need jobs. you look at unemployment for the african-american community, it is much, much higher than for the rest of the country. it is through the roof for african-american youth, 59%, the ruth is oh beam has done -- obama has done nothing but has been negative for after cap americans. you look at unemployment the numbers and a person who is 30, who is african american, the numbers are much, much higher than

pollster frank luntz was the moderator.ve 23 people right now, all of them trump supporters, most of them who attend a trump rally just recently. can you explain to america what is so special about this man who has no political experience whatsoever? and yet you guys like him so much. help me. >> i don't get it still. i sit back and watch it and it amazing me. but i can't explain it. >> he says what we think. we're humans in the real world thinking maybe not always the thing that's are politically correct. he's saying it. >> i like him because he's a leader and what i want is somebody that is going to bring in the best people for every area. i want him to bring in the best people to handle the wall, the immigration, isis, our trade deals. he names names and that's why i like him. he's going to bring the best people in. >> it's way simpler for me. he's not a politician. i am so ticked off at these politicians, these career politicians. >> by the way, thank you for using that language. this is a family show, after all. >> i w

up next, we will go live to indianapolis where frank luntz will poll those voters. there they are!>> plus, new reports suggest that senator marco rubio may play a surprise role before this is all done. and dana perino and chris stirewalt are here on that. >>> and then carly fiorina was the big story today. there she is live, and we'll have her in moments for a prime-time exclusive. stay tuned. >> she is someone you can be confident in if the occasion should arise to be commander in chief and keep this country safe. they work fast and don't taste chalky. mmm...amazing. i have heartburn. alka-seltzer heartburn reliefchews. enjoy the relief. ♪ (music pl♪ throughout) uh oh. what's up? ♪ ♪ ♪ does nobody use a turn signal anymore? ♪ real is touching a ray. amazing is moving like one. real is making new friends. amazing is getting this close. real is an animal rescue. amazing is over twenty-seven thousand of them. there is only one place where real and amazing live. seaworld. real. amazing sargento people are real cheese people, three generations spanning over 60 years. they don't believe

frank luntz, thank you.ese big packs of twiz twizzlers that are so big. >> i give out tvs. >>> a national guardsman in desperate need of a new kidney. one day later a marine veteran was waiting to save his brother in arms. both heroes join us live with their incredible story next. honey, did you call the insurance company? not yet, i'm... folding the laundry! can you? no... cleaning the windows! well, the living room's a disaster! you should see the bathroom! (vo) most insurance companies give you every reason to avoid them. i'm looking for my keys! plants need planting! well the leaves aren't going to rake themselves! (vo) nationwide is different. hon, did you call nationwide to check on our claim? (vo) we put members first. actually, they called me. ♪ nationwide is on your side great time for a shiny floor wax, no? not if you just put the finishing touches on your latest masterpiece. timing's important. comcast business knows that. that's why you can schedule an installation at a time that works for you. e

plit reports he's hiring frank luntz's messaging firm, but it's not clear why.he house over campaign spending issues and ethics issues and is subject to a grand jury investigation in illinois. now to the what. it's some wikipedia editing by florida congressman david jolley's senate campaign. according to buzzfeed, the campaign admitted to scrubbing references to the republicans' contributions to democratic candidates as well as mixing notes about his career as a lobbyist. now to the where, it's tennessee. the state attorney general says any fantasy sports amounts to illegal gambling, even free contests. the opinion carries no legal weight, but certainly adds some fire to the ongoing debate. so cash in your ncaa pools immediately if you're in nashville. now to the when, it's 2012. that was the last time a team other than uconn won the women's national basketball championship. the huskies rolled over syracuse, 82-51. now to the why. ted cruz is heading to the wyoming republican convention. he won nine delegates in the wyoming caucuses last month, but the state sti

martha: i want to show you a focus group that happened with frank luntz on the kellyphile. kellyfile. kelly file. here is what the voter said. >> i switched from kasich to trump because kasich decide not to come to indiana to campaign because we are not important. >> but he did that for to you support cruz. >> i was never going to support cruz as my first choice. >> it's interesting, what that voter is describing is what political scientists call strategic voting. it's not clear that's voters follow a strategic way of voting when they go to the ballot. it's more likely people will vote their sincere preferences. if kasich isn't advertising in the state. i would suspect what you heard from that voter is relatively rare among indiana voters. martha: bobby knight says he has voted for democrats and republicans. how much weight do you think that endorsement will have in indiana? >> it's hard to say. i think appearing with bobby knight certainly enables trump to once again win a news cycle because bobby knight is a name that resonates across the state. i don't know whether it wi

bill: frank luntz pollster, fox news contributor with me at the board. doing. >> i love this board. bill: i think it can tell a lot but, a lot of what we're doing here by the way is based on polling, a lot of different political websites to try to give our viewers at home an idea for how things may or may not go. so five states today. but you say that today is not necessarily the most vital aspect of this. you're looking way down the road, to where? >> my assumptions today is just a trump blowout in the end. and how the delegates are proportioned. tonight will be a trump victory. it will be very tough for cruz. i don't know how many delegates he could get, he could get trumped today completely, but i'm looking at indiana next week because that is a state ted cruz has an opportunity to do well. it is a state with significant percentage of christian conservatives. when you go from indianapolis on south in that state, much more like a southern state than it is industrial midwestern state. and then i have to go four weeks later, i have to go to june 7th, bec

frank luntz said right now, he'd look at hillary as a 4-3 favorite but a lot can change. >> right now has -- you know, he's got legions of his fans and apparently he says he's still in it, he's not going the drop out at this point, david webb, our own david webb, went to the bernie sanders rally to figure out, okay, if bernie sanders drops out, that means they have to support hillary clinton. do they like hillary clinton? watch this. >> what's the one word you would use to describe hillary clinton. >> oh, treacherous. >> hillary clinton? she said it, opportunistic. >> untrustworthy. >> scary. >> what's the one word to describe hillary clinton? >> avoidable? i yi yi. i don't want to use the word crook. but um -- untruthful. >> the ordinary. >> what about you? >> traditional. >> disconnected. >> what about you? >> establishment. >> what's the one word you would use to describe hillary clinton? >> dishonest. >> oh, she's a liar. >> opulence. that's the one word. >> choke, lies. >> that's two. you got one more? >> disgrace. stale. >> a fraud. >> wow. >> they have to get -- >> if you're th

you know, i went up with frank luntz to do a -- see him do a focus group in new hampshire over a year and i wanted to see if her being a grandmother would soften her image. >> right. >> and they were all republicans in the focus group and several of them thought it would. i'm surprised to be honest with you that it doesn't seem to have because grandmothers have this lovely reputation, all of us, as being soft and warm and cozy, just a kind of image she really needs to begin to foster. >> yeah. >> given what the focus group's people say about her. >> it doesn't seem like she's gone there. there have been a couple of moments in the campaign and really one of my favorite moments of the campaign was when somebody asked her what the most important thing was about, you know -- that she -- she said love. and then she went into this beautiful description about how difficult love was she said but a friend of mine told me at the end of her life i looked back at all my accomplishments, they were nothing. she said, but love, that was -- that's what is worth fighting for. and it was a beautiful mo

here to tell us is frank luntz. >> good morning.p. it is an unprecedented attempt to figure out how to make an impact on his relatively commanding lead and a few of them work, but most of them don't. >> so let's start with one of them that you think is effective against trump. it's called out forcer. >> remember when we used to have made in the usa, right? when was the last time you've seen it? >> where are the ties made. >> the ties are made in china? the ties were made in china. >> i don't know where they were made, but they were made someplace. >> where are the shirts made. bangladesh. >> we're many deals outside the united states. >> why does that one work, frank? >> it works because you got to look at donald trump's face when david letterman holds him accountable for the ties and shirts. you can't talk about creating jobs in america if you are manufacturing your own items in a foreign country. it's the single most effective anti-trump ad on the air right now. >> not all of them are like this one called hypocrit. >> hypocrit. on