. >> gonzalo urculo studied economics.n 2010, he and his brother decided to take over the el carmen plantation in the village of betera. it belonged to their grandfather. the brothers converted the plantation to organic farming and reorganized distribution. the urculos now sell their harvest directly, online, all over europe. and to look after the german market, the urculos hired anna maria wanninger. >> we were eager to cultivate oranges, but we were a little uncertain. we wanted to find a way to live from agriculture again. we wanted to continue our grandfather's work. >> and what's your job? >> i'm in charge of the german market. marketing, customer service, and acquainting germans with our new project, which we call crowdfarming. simply letting people know what's happening here in betara. >> today, 13 people live from their work at el carmen, producing certified organic oranges. the customers like the quality. the fruit is fresh, because it isn't harvested until an order comes. a few hours later, it's packed and ready

. >> gonzalo urculo studied economics.n 2010, he and his brother decided to take over the el carmen plantation in the village of betera. it belonged to their grandfather. the brothers converted the plantation to organic farming and reorganized distribution. the urculos now sell their harvest directly, online, all over europe. and to look after the german market, the urculos hired anna maria wanninger. >> we were eager to cultivate oranges, but we were a little uncertain. we wanted to find a way to live from agriculture again. we wanted to c ctinue ourr grgrandfather's work. >> and what's your job? >> i'm in charge of the german market. marketing, customer service, and acquainting germans with our new project, which we call crowdfarming. simply letting peoeople know what's happening here in betara. >> today, 13 people live from their work at el carmen, producing certified organic oranges. the customers like the quality. the fruit is fresh, because it isn't harvested until an order comes. a few hours later, it's packed and r