oh yeah. >> roy choi: the, the rep for kogi is that we go everywhere.ner of the county and the city. we're not just going to the hip areas. >> anthony: what about fantastically -- what about bel air? can you pull up, like, on a corner in a residential area in bel air? >> roy choi: yeah, yeah. we go -- >> anthony: what happens there? do you get rousted, or --? >> roy choi: no, no, they come out in the versace robe and, uh - - >> anthony: that i got to see. >> roy choi: yeah, yeah. [ laughter ] beverly hills, beverly hills lunch is crazy. >> anthony: why should you be excited about food trucks? because they allow creative chefs like roy, without a lot of money, to start creating and selling their stuff, introducing themselves to the world, without having to gather up a million dollars or credulous partners. and they're affordable. they're democratic. and they are faster, better, and infinitely preferable to fast food like the king and the clown and the colonel. >> anthony: stereotyping, coming -- look, how do i put this? good korean kids grow up to be doc