nisa and ryan are back with us again. i'll start with you. you look at so many companies. you're an entrepreneur. what's one thing you tell the companies? >> one thing i tell entrepreneurs is create a great advisory board or informal board and try and recruit people that don't have the skill sets that are on your management team or have specific industry expertise. not necessary somebody just with a big game who's not going to have any time for you. once you have the board in place, really use them. communicate with them frequently. they can really help you when you're down in the weeds to tell you where to focus, product, marketing, sales and help you with problems where you have no experience so you're not getting tripped up in something. >> sometimes for people who are just starting out and aren't well connected, the term advisory board sounds scary. how am i going to get to them? think of it as get people around you who you can call. you don't have 0 to have big formal meetings or give them anything. get people around you can call and ask questions. >> mentors. >> and