and now anytime someone else thinks of a neat way to place that, to spread it around like the slingbox, they hate that. but anyone who tries to think of another way to deliver that content exactly the way they provided it, they get very upset. oh, i could have monetized that for me. that's my money they're taking away. it's not. they made their deal, and other people are innovating and maybe gaining rewards for how they move the content around but not display. also this is a marketplace where money to be made in manufacturing, that has been monopolized by the cable market power. >> so we're already seeing pay tv providers delete or skip over advertisements in the shows now, and is that a concern that consumers -- that they would have with this proceeding as well as it relates to copyright? >> guest: they have a right to defend their interest under the copyright act. but what they can't do, shouldn't do and the courts haven't let them do is use the communications act or even the copyright act to dictate technology. and so this debate about should consumers be allowed to skip ads? well,