and steve askew heads the town's bakery, a family business.askew and his neighbors are no revolutionaries, but they're tired of seeing how unevenly the tax burden in their country is distributed. >> we all understand and appreciate we've got to pay taxes, we've got to fund services and no one's got a problem with that. the problem we've got is small people paying the taxes and large corporations avoiding paying the taxes. you know i've paid taxes, i've run a successful business, it's not easy, but i still pay my taxes. my staff pay their income tax and you know it's just unjust and unfair. reporter: this is their battle cry to take on the tax authorities. they're using the brand ofa fair tax city to promote their cause. just 2,000 inhabitants live here -- ideal for a test run. the idea came from elsewhere, but it's stirred up excitement in this small welsh town, and a new-found self-confidence. jo carthew explains the "fair tax city" project. the starting point is, why shouldn't small business owners have the possibility to use tax loopholes t