denise albert and melissa gerstein are the founders of the moms.y have established relationships with companies like stouffer's and samsung. now you have brands coming to you saying we want to partner with you. you have something we want. we want to be a part of this. congratulations to both of you. >> thank you. >> let's talk about it. lots of us have gone into meetings and come out with nos. >> we don't take no. >> we don't take no. >> i can't see that from both of you. let's go through step by step some of the advice you have. the first point you talk about is making the pitch about them, not you. >> that's right. so a lot of times i think brands, like our brand, you want to tell them everything about what you're doing and give them that massive elevator pitch. but the most important thing is to understand who you're pitching. you've got to do your home work. need to understand who they're marketing to, what their current goals are, what their initiatives are, what their philanthropies are. it's very important after you have the conversation, li