is that the case and is there a role for fda or usda government in some way in a clarifying what thoseclaims mean? i guess that is the question a lot of folks might have. >> well, i think to the general, i mean, to the general notion i think clearly marked its factors have playing an important role lately in terms-- and i think overall and is looking at this issue in the context of the last 40, 50 years i think a significant shift has occurred in the last five or six years and more sort of positive motion has happened in this last five years and probably happened in the past several decades, so i think-- and there may be a number of reasons for that and some of which were talked about in the session this morning and changes in consumer views and and other market factors also driving it and also actions that federal agencies take, so i think the good news is that has shifted at least from my vantage point the narrative has changed a bit and i think a positive way a way of how we are dealing with the industry and agriculture community generally where there is more emphasis turned from sm

and is there a role for fda or usda or government in some way in clarifying what those claims mean, i guess is the question that i think a lot of folks might have. >> i think -- the general, to the general notion, i think clearly market factors have been -- played an important role lately in terms -- and i think overall, that is a good thing. i would say just stepping back and looking at this issue in the context of the last 40, 50 years, i think a significant shift has occurred in the last five or six years, and more sort of positive motion has happened in this last five years than probably happened in the past several decades. so i think, and there may be a number of reasons for that. some of which were talked about in the session this morning and changes in consumer views and other market factors like we're talking about here that are also driving it. and also some actions that the federal agencies are taking. so i think the good news is that i think that has shifted, at least from my vantage point, the narrative has changed quite a bit. i think in a positive way, in sort of how we

i think secretary has done an excellent job of working across lines whether it's fda or usda, let meive you one example. when you go out to farm country you mention the three-letter word, the three dirtiest letter words, epa, okay, and people see that as the enemy. they don't see the fda as the enemy. some do, but they see epa as the enemy. you know, a lot of this is political, a lot of this is style, a lot of this is sometimes not the best political judgments being made at the highest point. a lot of it is people that don't want to listen too out in the country side but if the department were characterized in such a way where it looked like they were -- they had a much more leadership role on the items within their jurisdiction, then i think that you could probably doo a better job politically with some of the other issues, conservation issues that are coming up. so we can talk more about policy judgments, but i don't think that reorganizing sake makes sense, it's leadership the main thing that counts. >> most people would agree with you that agency leadership may make more of a dif