it's something that walter norton believed in that their brilliant people on college campuses, if you can go and find the interesting ones and the ones who can write well and convey their ideas to the public at large, that's what we want to be doing as a publishing house. to house. to some extent i still represent that. that is going strongly. >> you join ww norton and 76, became president 94. what kind of work did you do in the 18 years prior? >> i started something that would call travel. what it means what it translate to is that i was a sales representative on the university campuses for norton. i did that for three and half years, always, i wanted to be an editor. there is never a question in my mind that that was why i entered the publishing business and what i wanted to do. eventually. i was persuaded that going out on college campuses i would learn more about why and how it works and why they didn't, i would also see a need to see people who maybe one day become authors for me as an editor. i became an editor in the college department about 1980. that all went very well. we bu