we spoke to bob simon as well as bill mcglashan who cofounded stx , alongside bob and has been incubatingentertainment company today it is not going to look like the entertainment companies right now. their business models are 100 years old. a lot of things they have done have basically been to bolt on different revenue streams. instead, if we are going to build a company today it will be very different. china will be an integral part of the dna. we instead were going to try to have it as sort of a bridge where it was literally part of the dna. emily: private equity normally gray's -- normally stays in the company for a finite amount of time and then leaves. is that going to be different? >> it is different in the way this all began because we sat together after being at a board meeting together, we sat together, and bob has been a friend of mine. we have known each other since college. we sat together and realized a lot of overhead been talking that which is the global landscape is so different. we could build a different kind of business together. our first check in this company was $1