>> cava powder, consumer reports listed the 15 ingredient, just google consumer report, look for theseents watcher these ingredients have been shown they may cause cancer, may cause organ damage, some cases even death, no reason to take those risks with your health. >> so from the start, when will they start scrutinizing these products so i know what i am taking is safe and will do what i think will do? >> specifically i want to point out, anything that's been on the market exempt, here on out any new ingredient that's introduced has to get pre market notification. what they need to do list what it is, state generally recognized the a safe, doesn't mean do you have show it so far, show the dose ranges, frequency how long you should be using these for. now, if a manufacturer says general approval, we will be using this, only level of regulation that the fda has in terms of before it hits the shelves. >> this whole industry just explodes, gone from couple of hundred to 50,000 different products that are out there on the market at this time. snow is something that is good to get a handle