fred keeton, the principal of keeton iconoclast, llc. well, let's look now at why there is such emphasis today on diversity in business. last summer the international chairman of prew cooper posted an article about all this on the firm's website. the piece was called "five reasons why diversity and inclusion matter to every business and every employee." it claimed diversity and inclusion lead to more innovation, more opportunities for all, better access to talent and better business performance. and here's why according to author dennis nally. first, he said diversity and inclusion lead to equal opportunities for everyone. next it's good for business, and a competitive edge in accessing new markets. then without diversity, companies risk being out of date and losing out on attracting vital talent. fourth are the societal impacts. he says diversity and inclusion mean growth to the economies in which the company operates. finally, getting to know people from different backgrounds and experiences, we get another way of viewing things and an