that is not ousa.you are using etf's to buy bonds, the number one question you have to ask -- i look for one thing that is more important than anything, what is the liquidity of the underlying holding? for example, if you use an equity etf like ousa, it is very liquid. if you use a junkie bond etf where the bonds don't trade, there is risk. all of a sudden, you have a huge correction in the market. the quiddity, liquidity liquidity. that is the hallmark of a good strategy. matt: i have to ask you something related to shark tank. we have so make concerns from small businesses. it is said that regulations are making so hard to start companies. on the other hand, from watching your show which is so deeply enmeshed in popular culture now, i feel like there is a rebirth of entrepreneurialism. how would you rate it in this country right now? >> we celebrate entrepreneurialism on shark tank, you are right about that. you bring up a very important point. the number one growth cost on my income statements acros

. >> that doesn't mean ousa is doing it. i like what i heard from him.he guts to go over the top and start to take espn revenue with dynamic pricing, with bundling, whatever it is. he signals he give as damn about that and is holding it together. that doesn't mean everybody else is on side. a human cry to take espn out into a separate hold. >> i don't agree. too many synergies with espn. whether in the parks or abc. marketing. you spread the cost of buying the product, buying baseball, buying of the sports across multiple distribution channels? i don't really see that ever happening. espn, the growth, the business of content to some degree and the distribution has been commoditized. you won't see the growth you've seen in the past. >> right. >> so i disagree with you on that. >> disney, pro growth or low growth? >> lower growth for espn. >> it's a utility. a median utilities? >> not quite. still a unique property, but now the power is gone -- >> but wait a minute. to john's point if they can meter, charge you for the amount you're using it or can say, al