and then you have moses -- charlton heston, when he was still an icon, before he did the nra stuff, whenun of himself on "saturday night live" and was nominated for academy awards and won them -- you have charlton heston saying my favorite line in the history of television advertising for politics, talking about george bush. "perhaps no one in this century is better prepared to be president of the united states than george bush." i wish i could write that line for one of my clients. when you think about who ran for president in the last century -- teddy roosevelt, franklin roosevelt, dwight eisenhower -- he did have a little bit to do with winning the second world war and beating fascism. but you write perhaps no one in this century is better prepared than george bush, and so george bush is defining himself. he is talking about himself before michael dukakis talked about him. he is defining himself as a great family guy and a guy who stands with world leaders and making himself bigger than life, because moses is telling you that george bush is bigger than life. michael dukakis does nothi