the person pioneering this and has been for years, giving a talk tomorrow, christie middleton.applause] paul: and let me give you one example of how this can work. if years ago, she met with the los angeles school district. they served 700,000 meals every single school day. and kristi helped persuade them to adopt meatless monday. now everything the monday it is vegetarian, from k-12, 700,000 people. imagine how many speeches you would have to give to equal that amount of meat reduction. it is vast. this is where the meat industry is so afraid of. she and her team are also working with the largest food service companies, where they have implemented a meatless monday campaign in hospitals to improve the health of the planet by reducing meat consumption. now they say they are expanding into 2000 corporate client sites. or aramark, which wanted to go to meatless monday, tuesday, wednesday and thursday. the food giant, the compass group, 10,000 cafeterias in the united states. just once a week. compass group has not worked with another company to switch all of their cookies, all of