ephraim rwamwenge is one of them. he grew up in exile because his family had to flee. >> i'm young.'m rwandan. i was one-year-old when the genocide happened. so i'm part of what we call the new rwanda, the people who only know of the past through either knowing somebody, having a relative that you lost, or hearing about it when you're told about it through stories and through exhibitions. >> the doors in his company are open to everyone. he says differences have to be overcome and lays importance on developing the economy. young people need jobs and prospects for the future. ephraim rwamwenge sees himself as a social entrepreneur. >> i truly believe that entrepreneurship, social entrepreneurship on the continent, is not a fancy thing that you do like it is in developed countries. it's actually a necessity, because there are so many needs we have in the market. the only solution, the only way to do business is to actually come up with a solution for people. >> there's plenty to do. rwanda is one of the world's most densely populated countries. many people live in rural areas, which o