marshall mcluhan? what's the point in communicating with someone who's got nothing to say? maybe i'd have something to say if i wasn't being interrogated by the boulder gestapo. gestapo? i haven't even started yet. u've got a lot of nerve calling me names, space boy! [ as ralph kramden ] to the moon, alice! i've got something i'd like to say to you. [ speaking orkan ] you think -- [ doorknob rattling ] mork: oh, mind... i've cooled off now, hon. i'm really cooled off now because i'm locked out. honey... little pootarama? [ chuckles ] fun's fun, hon. bed's not gonna be as warm. be careful. there you go. come on. one more. couple more steps. watch out. there you go. come on. it's all right. now take one step up. take a step up. there we go. one step up. boy, mind, when you open your eyes, you're not going to be mad at me anymore. yeah? we better be in paris. take one step forward, two steps to the left, and you're going to be at the greatest place on earth, next to burt reynolds' dinner theater in jupiter, florida. where are we? oh...sorry. how about this for a blast from the

. >> host: i was fascinated as a child, thisthing with marshall mcluhan was that when you watch tv, you realize there's much more effort to the advertisement than there is in the programs and as a child, i had a particularly , for somereason that that and , that's it, which was popular at the time, threes company, i guess that was a little more of an adolescent thing. >> host: after school, right. >> whatever it was, i would watch it. and it was interesting because today, we are talking about revolt. i would do anything i could to avoid advertising. but when i was a kid and a lot of audiences have the same feeling, we sit through the advertisements and that was the way it was. in the 1950s, during my research people would talk about how they watched television and they would turn off all the lights, not everybody but many people, turn off the lights and patiently sit there, all the ads and consume it absolutely. this was before remote control. every day, if there's an ad i turn it off. so it was a difference that i think has led to our current lifestyle. >> host: so you remember the jin