this morning he and peter clyne, the owner of nearby seedling orchard of testing. >> you can see how they cluster. >> and tasting. >> as a seider maker, we're looking for aroma and flavor, acid and tannin from the apple. >> as an independent brewer greg is part of a small but rapidly growing beverage category, hard site ter, where his virtue cider label has been thriving. >> three years ago nobody knew where it was. now it's all over tv, all over the supermarkets. >> no surprise, all this rapid growth has not gone unnoticed by big players in the beer category. greg's now getting stiff competition from big beer brands who have recently acquired cider brands to market along with their other products. >> sam adams with the angry orchard, miller coors with a couple of brands and anheuser-busch. they have the stella and johnny appleseed. >> they have vast production facilities, marketing budgets and distribution channels. this puts all of the smaller producers in a bind. how can an independent compete against that? he's not competing with the big brewers for the mass market. >> we'll neve