band that has been so much a part of our popular culture and our lives that it's really's a cell braegzes have always been very conscious and cognizant of what it means to have visual iconography associated with the band. >> album covers were really a big thing. i mean, they were going back in time, they were really big in the 50s, too. they were an identification. you weren't every day look at another image on your phone. this was a kind of disassociative image with your band or yourself as a singer. >> we recreated this apartment. accurate in detail, that it's-- it's almost an eerie feeling to look at it. ♪ ♪ >> this is the part of the style exhibition called "spectacle" where the band worked with well-known designers to kind of create looks for stage. >> so many good outfits. i'd love to try them all on and swish around that room in them ♪ i can't get no satisfaction >> >> presumably the people who come here are, as you say, fans, and i want them to walk away with the same sort of-- i guess the same feeling that i do, wow, what a trip. >> it's knot a lot of memories, really. >> "oh,