these egghead intellectuals about women shopping around the country? how can they understand a mass public? they can overcome. yes, we are unrepresentative, but the best way to do this is to market research, focus on the audience and not on us, figure out the hopes and fears of those people, to meet their desires or create those desires, and to use science to back up ideas, use behavioral psychology and market polling and figure out what people want. so they said all of that data and science help them overcome their own inherent prejudice. successful. quite can advise that they are there. it is interesting. what they thought the consuming public wanted is interesting. they are trying to use new tactics don'tld work. they can't go door-to-door anymore, cities make that impossible. they need mass communication somehow, and the two recap to the old different -- and they need to reach out to people with different backgrounds. one of the ways they do this is with something we are familiar with, brand names. the first three decades of the 20th century have a

david: and this election was all about getting those academics from the imf and all these other eggheads, those who don't change the economy for the good should not be in the process of making policies. >> well, and these academics, it's like a baseball player who can't hit or can't throw. not going to be good for the team. get people who can deliver results. hello. david: i like that analogy. we'll see you tomorrow on fox news channel at 11 a.m. for forbes on fox. be sure to tune in. melissa. melissa: all right. who is walking through the doors of trump tower today? the cabinet is still taking shape. we've got the details on that next. plus, my next guest is receiving phone calls, e-mails and tons of mail asking him to vote against the president-elect. will he budge? ♪ ♪ david: well, the arrivals aren't slowing down at trump tower. the president-elect continuing transition meetings today including a face to face with homeland security secretary jeh johnson. fox business' cheryl casone is on scene with the very latest. hi, cheryl. >> reporter: hey, david. that meeting was about 45 minute

this isn't just political scientists playing egghead geeks here about the rules of the game. it is important to familiarize yourself with not so much why they are different but how they differ. the briefest of sketches here, for the house, it's evolved into an institution that is largely driven by the majority party, assuming the majority party is cohesive. keep in mind for your reporting to keep an eye on the house rules committee which is really an arm of the majority party leadership because the speaker appoints the nine, in this case republican members. the democratic leader will appoint the four democratic members. and you might think, wow, nine republicans and four democrats and we know that the house, senate of the majority is probably 52%. i don't know the exact number. so that rules committee is stacked in favor of the majority party and stacked in favor of the leadership. they decide what is the structure of the bills going to the floor. will they be open? can everybody get a vote on it and be able to an offer amendment they want on the floor? or will they be closed

. >> ah, yes, a notable legal egghead, mr. robert neil. >> thank you, mr. speaker. it's accepted that business wishes to see the maximum possible certainty in which to make investment decisions. does my right honorable frenched frenched -- friend agree that that is not achieved -- [inaudible] but better by triggering it promptly but then being flexible and business-focused in the terms of our negotiation and the implementation of the final deal? >> prime minister. >> makes an important point. it's precisely why i indicated last, in october that we would trigger article l by the end of march so it gave people certainty as to what the timetable was. but he's also absolutely right, we need the maximum flexibility thereafter in order to insure we can meet business needs and the needs of the u.k. generally. >> mr. rich graham. >> mr. speaker, the prime minister's approach is absolutely right especially for constituents whose jobs depend on trade, investment, students or residents for the european union who want to see us focus on the key ingredients of success. does my r