kevin systrom: yes.y photography teak or -- teacher took my nice camera and gave me a plastic family the -- camera that took square film format and i learned to love it. emily: what you were at stanford, i understand you had an offer to drop out and work at facebook. what happened? kevin systrom: there was a girl involved and i didn't want to leave school, but also i talked to a lot of my mentors who said facebook is a fad that will go away. to this day, i think about this decision. i think it was the right decision. i loved vanishing stanford and loved what i learned there. stanford and what i learned there. and then i think about the that people thought would work in the first few years. people still nothing instagram will work it sometimes. it's hard to refute or this point. emily: you went on to google. you interned at odeo, and shared a desk with jack dorsey. what was that like? kevin systrom: when i showed up for my first day of work, i got a puzzled look and they were like oh, that's right, we hir

kevin systrom: for sure.n one thing i have learned , through the history of instagram is that the more personalization you add, if you can have an experience that caters to you, you can use machine learning and artificial intelligence to make a much better experience for you. emily: what about e-commerce. do you think about adding a "buy" button to instagram? are there any plans for that? kevin systrom: where we start and where we will end is at two different places. we have a buy button like that on instagram, but the transaction does not take place on there. we want advertisers to create their own products or post, and then they take action on the advertiser's website. if we can make that more seamless in the future, of course we will. they are just starting to walk before we run. emily: who do you see as competition? kevin systrom: where do i start? we as consumers only have limited amount of time to pull out our phones and do something, so anyone competing for time. emily: one employee told us they are co

joining me today on bloomberg studio 1.0, instagram cofounder and ceo, kevin systrom.evin, thank you for joining us. you were born in massachusetts. kevin: home of the panthers. emily: what kind of kid were you? kevin: nerdy. i look back and i was really into cross-country running. emily: you are on the lacrosse team? kevin: i was. i wouldn't say it was a jock. emily: when did you become interested in technology? kevin: my dad got her first computer at home and i just played video games all the time. as i played those video games i learned you could create your own levels and then i learned programming was a thing and then i took classes in school and wanted to make my own games. something that inspired me. emily: more importantly perhaps, photography. you also got involved in photography at a young age. kevin: it is hard to find me in a young age without a camera in my hand, whether it was my dad's polaroid. i loved taking photos. my family has a rich visual history now. i sat in the darkroom in college developing photos and that's where i learned about filtering. you

kevin systrom turned down a job for mark zuckerberg in college, shared a desk with jack dorsey internould become twitter and in 2010, launched instagram as we know it. two years later, he agreed to

kevin systrom turned out a job for mark zuckerberg in college, shared a desk with jack dorsey as an intername twitter and in 2010, launched instagram as we know it. just two years later, he reunited with zuckerberg and made silicon valley history, agreeing to sell instagram to facebook for $1 billion. the company had just 13 employees and just 30 million users.