but american inventors aren't finished yet, by brings us back to mike hopkins.ord is your new battery can be recharged and recharged infinity and is way cheaper. >> and i can show it to you right now. >> reporter: yes, please. >> here's the big reveal. the technology is a block of ice. a beautiful block of ice. >> reporter: hopkins' company is called ice energy. he invited me to a winery in temecula, california, to show me his product. the ice bear. it's basically a huge bathtub that freezes water solid overnight when energy is very cheap. so far what you've described is basically a big ice tray. how does that help anybody? >> the way it works is during the heat of is hice, you get to the heat of the day, this device is connected to that device, which is a common, conventional roof top air conditioner. that air conditioner doesn't have to create cooling. it's getting ice cold refridge rant from the melting ice, using only 5% of the electricity in total that would have been required if just running that electricity consuming device during the heat of the day. >>

which brings us back to mike hopkins. >> word is that your new battery is environmentally perfect, cancheaper than lithium ion. >> i can show it to you right now if you want me to. >> yes, please. >> here is the big reveal. it's a block of ice. >> a beautiful block of ice. >> hopkins' company is called ice energy. he invited me to a winery in temecula, california, to show me his product, the ice bear. it's basically thatuge bathtub that freezes water solid overnight when energy is very cheap. so far, what you've described is basically a big ice tray. how does that help anybody? >> well, the way it works is that during the heat of the day after this is ice, you get to the heat of the day this device is connected to that device, which is just a common conventional rooftop air conditioner. that air conditioner doesn't have to create cooling, it's getting ice cold refrigerant from the melting ice over in this device. using only 5% of the electricity. in total, if you were having to run that electricity consuming device. >> in other words, these ten ice batteries can replace the winery's ai

i'm joined by the ceo of hulu, mike hopkins.s morning you unveiled more details of your streaming tv service. it will have live tv, dvr capabilities, on demand. less than $40. how do you make sure that you don't put your parent companies, the media giants, out of business? >> well, thanks for asking the question, julia. we're really excited about the service. we're going to be airing an array of live chams. we'll offer it for under $40. we're offering their channels in this package. i don't think they have anything to worry about. >> don't you think it will drive cord cutting so that all of their channels won't be paid for? >> all of their channels will be in our package. we think with services like ours you're going to see paid tv shift and stabilize and potentially grow in the future. >> do you think people will be cutting the cord from traditional cable and satellite tv bundles? >> the target we're going to focus on are people who have decided not to opt into paid tv so far. they'll be an attractive target and the people that