. >> we always say at beauty kournlt, we have a once in a lifetime opportunity to build a really great company that's financially rewarding, solid and sound while simultaneously having significant social impact. it's the greatest job in the world. >>> you may not recognize the name alfred welbing. the creator of carmex. little did he expect the worldwide distribution his invention has today. still owned by his family. with his grandson running the show. we speak with paul about reaching out to expects for help and why you shouldn't rely on voice mail in this warning from the pros. >>> reach out to experts for help. i'm an art major finding himself running a business. i had to learn everything. literally everything. i couldn't do my job without the advice of other people. when i started working here, i started i think first with the bankers and said so, tell me how you do business. what's it about. and then insurance people. so tell me about insurance. and well, here's how it works. here's when you do. suppliers came in. take them to lunch. tell me about products. i would say that defin