it's some sinister moonshine in a 55-gallon drum in africa or a distilled spirit in the jungles of borneocoction as here, you must drink it. ladies and gentlemen, i give you baijiu. baijiu has been around for a very long time and the shui jing fang distillery has been making this stuff for over 500 years. >> man: normally chinese people drink premium baijiu in the occasion of entertaining important guests. so, in china, premium baijiu means a lot. >> anthony: at a business dinner, a banquet, one can reasonably expect to drink quite a lot of the stuff, especially when your hosts are in the business of making it, and my french friend has concerns. >> man: do you want to know how we drink? >> anthony: yes. of course. yes, that's very important. >> man: in chinese tradition, um, we start three cups, so we drink together. after three cups, everyone will with each other one by one. >> man 2: welcome to china, welcome to sichuan. >> eric: thank you. >> anthony: i have told him what might be expected of him and the futility of resisting. >> eric: the aroma is very distinctive. very, very special.