dr. stephen coggeshall, lifelock's chief analytics and science officer, to find out how lifelock's proprietarychnology works. dr. coggeshall, thanks for being here. >> my pleasure. >> tell me about lifelock's proprietary technology. >> well, we do a variety of things. and what we do is really cool. lifelock's exclusive technology monitors hundreds of millions of transactions every second, watching for applications for credit cards, retail credit, cellphones, and even loans and mortgages. we look for the use of your personal information, such as your social security number, so we can confirm that your transactions really are yours. >> and then you alert me, as a lifelock customer, if you see something out of the ordinary? >> that's correct. if a member gets an alert, they have the opportunity to say, "oh, yeah, that's me." but if it's not them, if they're sitting home watching tv and they get one of these alerts, they can press a button and contact lifelock, and we start the process of shutting that fraud attempt down. lifelock's primary purpose is to help protect our members from identity frau

dr. stephen coggeshall, lifelock's chief analytics and science officer, to find out how lifelock's proprietarychnology works. dr. coggeshall, thanks for being here. >> my pleasure. >> tell me about lifelock's proprietary technology. >> well, we do a variety of things. and what we do is really cool. lifelock's exclusive technology monitors hundreds of millions of transactions every second, watching for applications for credit cards, retail credit, cellphones, and even loans and mortgages. we look for the use of your personal information, such as your social security number, so we can confirm that your transactions really are yours. >> and then you alert me, as a lifelock customer, if you see something out of the ordinary? >> that's correct. if a member gets an alert, they have the opportunity to say, "oh, yeah, that's me." but if it's not them, if they're sitting home watching tv and they get one of these alerts, they can press a button and contact lifelock, and we start the process of shutting that fraud attempt down. lifelock's primary purpose is to help protect our members from identity frau