we want to minimize our dark spots, and we want to lighten the spots, and we think about hyperpigmentationll that, but we don't want to actually lighten our skin. >> yes. >> like, we're all proud of our olive and tan and chocolate and caramel and mocha choco-latte woo-woo skin, but i think a lot of us are concerned about that, too, right? lightening it -- no, we don't want that. >> that's such a great point, and that's why i designed the serum and the pads with powerful but safe, natural ingredients, like botanical brighteners and exfoliators, which are potent enough to help diminish the look of dark marks and even our skin tone but won't bleach or lighten your skin. specific beauty helps to brighten and even your skin tone, restoring your skin to that beautiful, radiant, glowing skin that you were born with. >> that is so true. this is the first time that i've seen my skin healthy. i care for it, you know? >> it's beautiful. >> oh, thank you. [ laughter ] thank you, specific beauty. >> announcer: so, how does specific beauty work for all of these skin tones? our skin is like a factory, ma

these brown dots will represent dark spots or hyperpigmentation. and here's what happens with other products you might use on your skin. first, i'm going to apply a popular bb cream. so you can see as i start to apply, i'm getting a little bit of coverage, but those spots are coming through, and as it ends up, it's really not covering much. and here's a very expensive high end foundation. it costs more than our entire kit. and you can see as i start to apply, still those spots are coming through. but now bye bye foundation is gonna cover it instantly. watch this. i'm applying the exact same amount. you just need a little bit and bye bye foundation instantly covers. it's like, "bye bye, spots altogether." and look at the pores of the orange with bye bye foundation. they look so much smaller, almost like they've disappeared. so "bye bye, imperfections," and, "hello flawless looking skin." (female #1) i am the editor in chief of new york city's hottest beauty and fashion magazine, bella new york city. we try hundreds of products because we really want

when you see my skin right now, you might not know i suffer from acne and redness, i have hyperpigmentation across my cheeks, which is so hard to cover. but what's truly amazing is right now i don't have on any foundation or concealer at all on my skin. i'm wearing one life changing product

we want to minimize our dark spots, and we want to lighten the spots, and we think about hyperpigmentationdon't want to actually lighten our skin. >> yes. >> like, we're all proud of our olive and tan and chocolate and caramel and mocha choco-latte woo-woo skin, but i think a lot of us are concerned about that, too, right? lightening it -- no, we don't want that. >> that's such a great point, and that's why i designed the serum and the pads with powerful but safe, natural ingredients, like botanical brighteners and exfoliators, which are potent enough to help diminish the look of dark marks and even our skin tone but won't bleach or lighten your skin. specific beauty helps to brighten and even your skin tone, restoring your skin to that beautiful, radiant, glowing skin that you were born with. >> that is so true. this is the first time that i've seen my skin healthy. i care for it, you know? >> it's beautiful. >> oh, thank you. [ laughter ] thank you, specific beauty. >> announcer: so, how does specific beauty work for all of these skin tones? our skin is like a factory, making melanin. me

most experience hyperpigmentation. she spoke to her dermatologist right away. >> i thought i would come in here and have to get laser. but that is not true. >> heat and the light from lasers could make it first. it is almost impossible to cure it. we could make it better but it will take time. >> well her treatment included sunscreen with a antioxidant and a gentle chemical peel that she said is working. if you want to skip the dermatologist, fight it using over-the-counter products to look for creams and lotions with vitamin c, cojic acid and licorice and soy. and sun protection is important. 60 spf multiple times a day. even on a cloudy day. >> that is good to remember. >>> the big question surrouding tom brady after the amazing super bowl comeback. where the superstar and bay area native will go out on top. his answer to what we all want to know. >> and 11:16 and it is a live look at peer 15. a light rain covering the lens there. mike nicco is back next with an hour by hour look at the next major storm coming our wa

when you see my skin right now, you might not know i suffer from acne and redness, i have hyperpigmentationll across my cheeks,