we came out with jon hamm as our spokesperson. we're very aggressive in the early season.ve got the best digital offer with h&r block more zero. we are giving refund advance loans because of the delay in refunds from the irs, the path act. we have a free federal 1040 ez in our offices. tonight we're announcing our partnership with ibm watson to fundamentally change the experience in our offices. the client now has their own monitor. people are saying it's fun to come to h&r block. we wanted to be aggressive across the board on all fronts, and you're going to see a very different block this year. >> i know you can't talk numbers right now, but are you seeing more traffic because of the hamm ads, seeing more traffic because of the interest-free ? i know that's going to cost you a little bit to loan that to people, but it's a pretty good deal. >> it's a very good deal. there are no hidden fees. it's interest-free. it's an advance on your refund. it's secured by the refund so we get paid back that way. we think it's an excellent offer for the consumer. >> does it have people b