lionel brody touches everything and he loves it. >> all the old school shoes that came out that i didn'tave a chance to have when i was younger there is over 100 in my apartment. >> reporter: his motto is look good, play better. that's brody's sport and his department is one of the best in basketball. >> if i can go to a convention during the summer and have someone say you guys crushed it. that's what i'm looking for. >> reporter: it's year round and all inclusive. nike bags, long sleeve shirts and shoes to match a head coach aptly nicknamed gqj. brody and his team follow all of the trends. >> they started making their uniforms form fitting to show up the technical features of the uniform. >> reporter: with more success, comes more threads. more pressure. but more fun for brody. do you get tired of wearing that? >> never. how could you? >> reporter: i got to admit that was a stupid question. i wear v's all the time. we tried to get into the spot, the suite at the team hotel where he carries all the boxes, the bags, fill would all the equipment. as you can imagine it's quite a lot. he's