we had sir martin sorrel at the top of the programme.r for advertiser, warping it is going to be a tougher yearfor advertiser, i warping it is going to be a tougher year for advertiser, i am fascinated by the fact the shares have rocketed on the first day of trading when they haven't worked out how to monday tie them. we are told they need to work out how to get theed advertising. it doesn't bode well. sirmartin advertising. it doesn't bode well. sir martin made a very interesting point. advertisers want competition. they don't want to be trapped in having to advertise with facebook or with google, who are commanding the new markets in advertising at the moment, and that is why snap could be successful, because if they can find a way of encouraging their millions of user, young users to also use snap as a way of what, of understanding what they want to buy, then that becomes an incredibly valuable proposition. this is 16—25—year—olds. these are the sweet spot sector for advertisers and if wpp can find them and find access snap could be p

ceo sir martin sorrell tells cnn he's bullish about president trump's policies in the years ahead. >> his pro business, pro growth agenda is good for business. america first will probably benefit the u.s. economy. >>> 2016 profit rises at the london stock exchange but the seemsly doomed deal with deutsche boerse casts a shadow on otherwise solid results from lse. >>> and investors snap up the tech ipo of the year sending shares of snap higher by more than 40% on its opening day of trade valuing the messages app at $30 billion. >>> a private e-mail scandal, but this time in the republican camp as it is revealed vice president mike pence used his personal address to discuss state business. >>> good morning. welcome to the show. it's friday. we have date to flow out here at the top of the hour, getting you the italian final fourth quarter gdp, it's confirmed at plus 0.2% quarter-on-quarter. they expanded the revised 1% year-on-year according to the latest round of data. confirming the preliminary estimate, but revising down the previous 1% year-on-year growth. not sure that comes as a su

martin sorrell? that's right. shareholders report which is non binding so they can say whether they agree or disagree, but the executives get it anyway. what happens is on a three year cycle is the pay policy and that's when the renumeration committee tries to set the awards for the future, the long—term incentive plans around performance targets, and there are conversations with other shareholders, stakeholders, more jenny about what is fair. can they object? they can, but you need a high hurdle. so a 50% limit is what will vote down a pay policy. that's high. the key to this, really, are the sharehold, the fund managers, are they getting more feisty and indignant or not? i think they are and the politician are, but again, it is very hard to get 50% to oppose for that to be binding. what happens with the pay policy is that if there isa with the pay policy is that if there is a significant minority vote against and is a significant minority vote againstand a is a significant minority vote against and a significant

here's what sir martin sorrell, chief executive of the world's biggest ad agency, wpp, told us aboute of these issues earlier this month. the measurement of traditional media is the efficient. but the measurement of new media is virtually non—existent. —— pretty efficient. we have to expand the measurement capability to make sure we are getting the proper returns. other issues like fake news, which know a fair bit about on the bbc you know a fair bit about on the bbc in terms of subject matter on brand safety a nd in terms of subject matter on brand safety and media placement on fraud, in terms of subject matter on brand sa‘ of i and media placement on fraud, in terms of subject matter on brand sa‘ of those nedia placement on fraud, in terms of subject matter on brand sa‘ of those issues ilacement on fraud, in terms of subject matter on brand sa‘ of those issues are ement on fraud, in terms of subject matter on brand sa‘ of those issues are also t on fraud, all of those issues are also important as well. with me is ross barnes, chief technology officer at m/six and partnership. $45;

here is ceo martin sorrell discussing the quarter's results on "squawk box" europe. >> very great focusn cost for those three reasons, technology disruption, zero based budgeting, and last but not least the activist investors, it's a hand to hand come bat. it's what they call in the nfl a ground game. there is very little passing, very few hail marys i guess. >> shares down sharply, 6%. that was more because of the guidance for the year ahead than anything. i would note his outlook for the u.s. economy was pretty upbeat, because of trump's policies. >>> costco reporting lower than expected quarterly comparable-store sales and profit. grocery chains have been competing against costco by cutting prices to attract prices. the wearehouse club retailer raising fees by $5. >>> auto desk giving q1 guidance that missed forecasts amid its major transition to cloud computing. still q4 earnings top exed peck takes. down a percent. >> more stocks to watch. american outdoor brands reporting a revenue miss for the third quarter and offering guidance that fell below the street's expectations. the comp

. >> we'll be having a live conversation later on with sir mart martin sorrell.e will give his industry advice for entrepreneurs and disrupters out there on how to become a global leader. get involved in that conversation later on today. back to you. >> he's always a good speaker. thank you very much. u.s. futures and what they're indicating in the aftermath of donald trump's address to a joint session of congress, the implied open on the right-hand side of your screen, a bit higher. a bit higher than what we've seen other days in terms of the calls. >> european markets are on a tear this morning. that's on the back of better than expected eurozone manufacturing numbers. i'm carolin roth. >> i'm louisa bojesen. stay tuned, "worldwide exchange" is up next. . >>> good morning, president trump delivering his first address to congress. >> i am asking all citizens to embrace this renewal of the american spirit. i am asking all members of congress to join me in dreaming big and bold and daring things for our country. i am asking everyone watching tonight to seize this

sir martin sorrell has been speaking out on this over at wpp. >> well, when you get called out by namen the front page of a newspaper with a massive headline saying, what a scandal, you're supporting extremist content, brands are going to say, hey, wait a minute, no way. so, this has been simmering for a long time, something that actually i don't think is that hard to deal with. in fact, it's time that youtube and google dealt with this. television forever has been very careful about promising advertisers the environment that they deserve. >> wait, wait, wait, that hard to deal -- they are uploading 600,000 hours of video -- >> all they need to do is create different tiers and promise certain advertisers, you want safety? great, you're going to pay more for it because we know it's going to be safe, and we are also going to license content that is very appropriate, that you'll be proud of supporting, and you'll know that and it will cost more. what you can't have, and what everybody seems to want to have is we want to pay nothing for everything, and there are not too many areas of socie

. >> that's not -- compared to some ceos -- i mean, sir martin sorrell wouldn't even show up for a quartert being too judgmental of poor tim here. >> joe, i'm asking the questions and listening to the answers. >> i know, but the way you can ask questions and the expressions on your face. you know, whatever. that's okay. happy st. patrick's day. >> well, joseph, watch back the clips of coverage of this story. see what you think. >> poor bob dimon, my god. he was run out of the uk, like tarred and feathered on a rail. he couldn't even go to a restaurant. someone might recognize him. he was incognito. i don't know what goes on over there. >> bob dimon has just made a bid for a small uk financial firm, as of this morning in the uk. getting a lot of attention there. >> i don't know why he'd go back. anyway, thanks, wilf. st. patrick's day, and businesses are hoping to cash in on the irish holiday. 52% of consumers celebrated are expected to purchase food, while 41% will buy drinks. but only 8% plan on getting drunk today. among the restaurants getting in the spirit, tgi friday's will serve 14-o