caroline: that was doug derwin. joining us is alistair barr.iece on the bloomberg right now. $2 million this man is willing to spend. do you think people are listening? >> i think people might listen now. they certainly stopped listening in the last few weeks i would say. initially when elon joined the advisory council, there was quite a lot of concern and protest about it. now it has died down. effort to get the protests going again. caroline: when you were looking at the background, he has this successful career. he was a lawyer. he had cash he was going to put into tesla and was so angered by the relationship he decided to renege on that purchase and spend heavily on this. what do we expect to cover in this campaign? we are going to see bids put out in the press, television, newspapers. >> i think he came from nowhere. he was an i.p. lawyer, which is pretty straightlaced. i think this is -- he seems to have become obsessed with it. it is very quixotic. i think we will hear whether it is having any effect, whether people actually respond. whe