i went to the offices of make up geek to meet marlena stell. she built an entire company around herself. she is real, she is relatable and people responded by buying their products. california native, marlena stell is one of the most recognizable faces. at the forefront of the new beauty landscape. it's all about the nitty griddy of make up. >> the glossy and glam videos are followed by millions. her 6-year-old company, make up geek has more than 275 products. last year, the business brought in over $22 million in sales. marlena built her thriving beauty brand by blending her make up artistry and savvy with the educational tools she learned as a high school band teacher. >> i loved teaching, but the music wasn't where my heart was. started doing youtube videos on the side. >> that was 2008. the power of the platform was just starting to gain momentum. >> i turn on a camera. i love make up. i'm going to teach it for a bit. >> she had no intention of becoming a digital sensation. her videos were far from perfect and far from polished. >> i wanted

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marlena stell was a teacher who loved makeup.ing youtube tutorials for her friends and spread like wildfire. she quit her job, started makeup geek, created a product line and today does more than $20 million in sales each year. for more, watch "your business" sunday mornings at 7:30 on msnbc. will your business be ready when growth presents itself? american express open cards can help you take on a new job, or fill a big order or expand your office and take on whatever comes next. find out how american express cards and services can help prepare you for growth at open.com. i own my own company. i had some severe fatigue, some funny rashes. finally, listening to my wife, went to a doctor. and i became diagnosed with hodgkin's lymphoma ...that diagnosis was tough. i had to put my trust in somebody. when i first met steve, we recommended chemotherapy, and then we did high dose therapy and then autologous stem cell transplant. unfortunately, he went on to have progressive disease i thought that he would be a good candidate for immune

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marlena stell was a teacher who loved makeup. he started creating youtube tutorials for her friends and they spread like wildfire. she quit her job, started makeup geek, created a product line and today does more than $20 million in sales each year. for more, watch "your business" sunday mornings at 7:30 on msnbc. will your business be ready when growth presents itself? american express open cards can help you take on a new job, or fill a big order or expand your office and take on whatever comes next. find out how american express cards and services can help prepare you for growth at open.com. >>> good afternoon. >> this is the first lady melania trump at the children's national medical center in washington, d.c. just getting the video. let's listen to what she has to say there. >> as we officially open the healing garden here at children national. as many of you know, i had the honor of visiting and taking a tour just last month. i was lucky to meet so many very brave and amazing children. we had so much fun touring this space