a lot of great things that came from it, but when the -- if i'mtoo high facebook and i have one newsfeed that has filter bubbles that confirms your existing beliefs, and i have another feed that doesn't confirm your beliefs, if the one that doesn't confirm your beliefs loses engagement, everyone else will swoop in.

-- if i'm on facebook and have one newsfeed that has built a bubble that confirms your existing beliefs, i have another i can show you that does not confirm your beliefs. if that one loses engagement or does not hook you, everyone else will get the attention. i have to show you the one that confirms your beliefs. and in facebook, i am locked into doing what is bad for democracy. caroline: which stakeholder is it best to target? the consumer? shareholders, investors? is it for them to hold the executives to account? is it employees you target the most efficacy? >> this is the thing we are working out. i love the idea of having more shareholder control and influence. we realize the cost on democracy and children. i think that is a fantastic way in other industries in the past. the threat of regulation is another one. it is hard in the current environment.

it is creating a new demand for newsfeed ads. we will test ways for companies to advertise and -- inside messenger and a tasteful way that does not get in the way of messaging. caroline: how big a part of facebook's overall revenue do you see messenger being? do you have a target? do you have a utopia? >> we don't break that out. it is very early, because buying ads in newsfeeds that point to messenger is only something that any of the companies that have built the platform could start doing. it is very early still, so it is very small, but we think that with the user base and the thriving ecosystem that gets more value from the platform that over the long run we will , be able to build a solid system. caroline: many feel that f8 has been facebook showing how they can overtake snapchat. do you agree? are you taking aim at what snap has been doing? >> if you look at the stories format that was built and invented, now it is standard and available in a number of apps, because it does fit in a number of apps. when it comes to messagi

for people to process everything in a headline or a tweet and all this reading headlines in our newsfeed so the process is, the trust is based on i'm not sure what. we just have a flood of information and when you're given so much information and so little time to digest it, you don't trust any of it. and you onething here and one thing here , you stop thinking about, you stop thinking of it as being trustworthy. how do i trust the new york times when i'm hearing the opposite thing to seconds later from someone else. in the book we do talk about public perception of what constitutes liberal press, what constitutes a conservative press. a great example is npr and cnn have taken over the more liberal press in the public's mind, even though they tried to fight that perception most of the time and then fox has cheerfully embraced the conservative role and today fox has shifted toward the middle of a obit and there are other organizations that have stepped in to the farther right, they are self identifying and i do think we are at a point in history where strangely enough, we are having a sel

it is very early, because buying ads in newsfeeds that point to something thatly any of the companies built the platform could start doing. it is very early still, so it is very small, but we think that with the user base and the that overcosystem, the long run we will be able to build a solid system. hasline: many feel that f8 been facebook showing how they can overtake snapchat. do you agree? are you taking aim at what snap has been doing? >> if you look at the stories format that was built and invented, now it is standard and available in a number of apps, because it doesn't fit in a number of apps. when it comes to messaging, posting something on your day actually helps build contacts for better conversations or enables you to share plans. if you want to send a quick photo, who is up for coffee, and broadcast it to your friends, messenger will get it to you quickly and you will get private responses instead of public.we feel this is a product adding a lot of utility and we will keep investing in it. facebook vice was president of messaging, david marcus. another bloomberg school.

you may have noticed a rocket shaped icon on the mobile app next to the main newsfeed icon. that is a new newsfeed option supposed to show popular posts from people and pages that you have not yet liked. i smell more possible advertising money coming for facebook on this but no official word from facebook on the changes. >>> and i'm dennis o'donnell. coming up, the a's christen their new named field in style last night. can gonzaga finish the deal in the ncaa championship? straight ahead. >> what's cool abou t your school? email your nomination to us at coolschools@kpix.com and we may feature your school on the show. ,, >>> good morning, everybody. with every other team jumping ship, the a's have become the feel good story for the city of oakland. they are hoping to translate that karma into an opening night win. it's now called rickey henderson field in honor of the a's hall of fame outfielder who looks like he could still play. the a's showed a little bit of everything last night. matt joyce isn't going to get any help from the angels bullpen, right? and he didn't need it.

. -- i have a newsfeed that has filter bubbles and another that does not, if the one does not confirmr belief does not hope you come on have to shary the one that confirms your belief. on facebook, i'm locked into doing what is bad for democracy. caroline: is it best to target the consumer, shareholders, the investor, then hold the executives to account? >> this is the thing we are working out. having moredea of shareholder control and influence when we collectively realized the costs. that is a fantastic way that has moved other kinds of industries in the past. i think the threat of regulation is another one, although there is option audi in california because there is the california legislature. that is the conversation am trying to create. coming up, and exclusive conversation with one of the well-known genetic testing startups. 23 and me ceo on the company's big win from the fda. that is next. all episodes of bloomberg technology are live streaming on twitter. check us out at @bloombergtechtv weekdays, 5:00 p.m. in new york, 2:00 p.m. in san francisco. this is bloomberg. ♪ dna tes

for businesses, then you want to create more of these, and a great way to do this is to buy ads in newsfeede main facebook product, then open conversations inside messenger. it is creating a new demand for ads, and over time we will test ways for companies to advertise inside of messenger that does not get in the way of messaging. caroline: how big of a part of facebook's revenue do you see messenger being? you have a target? -- do you have a target? >> we don't break that out. it is very early. that anyy something companies who have built a presence on the platform could start doing since last december, so it is very early still, still very small, but we base that isuser what it is and a thriving echo ecosystem that we will be a wood to build a strong business. caroline: still ahead, what bill gates says about brexit and how it can affect scientific research in the united kingdom. that is next. uber has lifted the veil on its finances. we will run through the numbers. this is bloomberg. ♪ caroline: this week, celebrations for the fifth anniversary end geneva, switzerland, producing a roadm

a lot of great things that came from it, but when the -- if i'mtoo high facebook and i have one newsfeedfilter bubbles that confirms your existing beliefs, and i have another feed that doesn't confirm your beliefs, if the one that doesn't confirm your beliefs loses engagement, everyone else will swoop in. with facebook, i'm locked into doing what is bad for democracy. caroline: which stakeholder is it best to target? is it best to target the consumer? shareholder, an investor, is it to them to hold the executives to account? is it employees? >> i think this is a thing we are working out. i love the idea of having more shareholder control and when we collectively realize the cost in democracy and children. that's a fantastic way to move to other industries in the past. i think the threat of regulation is another one. although there is option now the in california, there is california legislature's you can go to. that is the conversation i'm trying to create. caroline: fascinating. thank you very much. ethicist,gle design tristan harris, and roger mcnamee, from silver lake partners. wonder

the newsfeed ads look like posts from friends.cebook thinks about video ads, they started putting ads into the actual videos, tying advertiser content to other content. that opens up similar issues you have seen with youtube and google where they have had ads tied to messages that are extremist, racist, etc. facebook is going to have to start to navigate those waters as video builds up on its platform and they start to make more money off of it. caroline: coming out and caroline: coming out and apologizing and speaking to those who could help them. it is interesting. do you think mark zuckerberg will address this to the developers? >> what i'm interested in tomorrow is zuckerberg earlier this year put out this manifesto in which he outlined in 5000 words he thinks facebook should go beyond connecting the world and start to improve the world, help civic engagement, make sure we are more informed people. i am curious. those are very vague things. this kind of instance does play into it, this live video that has a shock value or make

things that have come from it, but when the costs are too high -- if i'm facebook and i have one newsfeedlter bubbles that confirms your existing beliefs, and i have another feed that doesn't confirm your beliefs, if the one that doesn't confirm your beliefs loses engagement, or does not hook you everyone , else will swoop in. so i have to show you the one that confirms your beliefs. with facebook, i'm locked into doing what is bad for democracy. caroline: which stakeholder is it best to target? is it best to target the consumer? is the shareholder, an investor, such as roger here is it to them , to hold the executives to account? is it employees? who could you target with most efficacy? tristan: i think this is a thing we are working out. i love the idea of having more shareholder control and influence when we collectively realize the cost in democracy and children. that's a fantastic way to move to other industries in the past. i think the threat of regulation is another one. although it is very hard in the current environment though there california, in there is legislature you can go

a great way to do this now is to newsfeedpeed -- ads in that create conversations about this in newsfeedlly, over time, we will test ways for companies to advertise inside messenger that do not get in the way of messaging because that is what people come to messenger for. caroline: do you have a target? do you have a utopia? >> we do not break that out. it is very early, as you can imagine. buying apps is something that anyone building companies on the platform could start doing since last december. it is very early still, very small, but we think with the user base that is what it is and the thriving ecosystem that gets more value from the platform, will, over time, be able to build a solid business. caroline: this is the story feature that we saw not only a instagram,but also how are people using it? to games, whens you think about it, social games were a big thing on desktop, but they ceased to be a big thing on mobile. messenger,ames on game developers can what's again builds on messenger, and the other way around. we are unlocking the capability to build on messenger, so you will be

election that showed they made a generic page and a show deal the news article that would be in their newsfeed that they could go and see. paid -- i'm in this class now called groove. the first class they put us in a documentary with a man who was a saturnian routes during the 70s. you know, he'll tell you if you ask somebody what shape the table is coming you can get three answers. if you set up a table is probably a wreck you know, underneath it who doesn't the family. right from inside it's got a rounded edge that clearly it's a semi circle. i think that is basically where we are with the news. i don't offer coverage were of the same issues that people would find factual different anyway. i think part of the problem is we don't agree on what the issues are that are pressing and facing the country. i don't know how you get there, but i don't think that a national dialogue necessarily starts online or starts in the press. i think his star store to door and that is how people go about campaigning. right now it's easy to know you have numbers if you could only get them to show up and work to ge

facebook considering steps to prevent violent videos from showing up on your newsfeed. to your account. plus... there's going to be an easier way to get around the east bay. we'll show you the new car service being launched. no major hot spots. bay bridge wb 80 is less then 30 min from the maze to sf. slow on wb 24 to oakland ( darya ) new this tripl introducing a new car-sharing service in oakland and berkeley. it's called "gig car share" it allows drivers to pick up a car in one place and drop it off in another, within certain areas of berkeley and oakland. drivers can park for free and drop of the car in almost any metered public or residential parking spot within those areas. that includes part of oakland international airport's parking lot. the cost is a minimum of $2.50, and drivers can pay by the mile, hour or day. the app is being launched on april 30th. ( anny ) scattered showers lingering in the bay area. i'll have your forecast up ahead. (darya) welcome back to the kron four morning news. anny is tracking some showers this morning. (anny hong) : light rain wi

facebook considering steps to prevent violent videos from showing up on your newsfeed.to post videos to your account. and after the break... oakland mayor libby schaaf says she will run for a second term. what she says still needs to be done to improve the city. and here's a you brush your teeth diligently... two times a day right? but 80% of bacteria aren't even on teeth. eughty purschunt?! colgate total's different. it fights bacteria on teeth, tongue, cheeks and gums. protecting 100% of your mouth's surfaces. colgate total for whole mouth health. wb 80 is less then 30 min from the maze to sf. ( darya ) ( darya ) oakland mayor libby schaaf has announced she is running for a second term. mayor schaaf made this announcement nineteen months before the election. she says she wants the city of oakland to give her another chance despite a challenging two years. under her administration...the police department faced a sex scandal that led to four different police chiefs. she's also dealt with two deadly fires claiming the lives of forty people and losing the raiders to las v

jon: there is a newsfeed in the president's twitter account and they can't monetize it. a massive problem. if they can't monetize that, then something is going seriously wrong. isn't it? >> that is the thing with twitter. they had a lot of organic eyeballs increasing in the second half of last year. you know, with all of the news going around, i think at the back of that, you see 17% dropped in the u.s. ad revenues. obviously it is clear that they are not able to monetize this organic eyeball in terms of product. but again, you have to really understand what is the strategy to retain those appetites? so far that is not really clear. alix: we appreciate the conversation. good to see you. thank you much. we continue at 9:30 a.m. ratingeenfield, with a on twitter, will be joining us. if you have a bloomberg account checkout tv . like on our charts and graphics and interact with us directly. questionlick on the and we will do so in the interviews. this is bloomberg. ♪ jon: from new york city to our viewers worldwide this is bloomberg daybreak. let's the market action. fu