the secret. chris northam, sr. >> full of energy. he was so charismatic. >> my dad was extremely innovative. constantly brainstorming about new ideas. >> when chris sr. saw his boys compete in an event called the sacramento skim fest, his biggest new idea was born. he could make a business of this. extreme water parks for skim boards. he called his new company, skim x. this is one of their marketing videos showcasing an early demonstration model. starring, not surprisingly, cody and chris jr. chris sr., that's him in the lower right of your screen sharing a moment with a competitive skier invited to try out the system. >> that feels great. feels like skiing powder. >> yes, yes, it does. >> he thought of a way to flow water over ramps and he patented it. >> what's that like? >> it's fun. it's different. it all the potential in the world. >> chris sr. had big plans to expand skim x into a theme park, club scene, mash-up, a place for millennials. >> he wanted live music, he wanted the light show. he wanted concerts there. he wanted to make it a resort. i saw an entertainment company. >> he would