. >> marcus: yeah.weird to, i mean -- >> marcus: it is. >> anthony: to -- to need a translator. >> marcus: no, but do you -- i need a translator, my wife is now my translator in life and in culture, and so many things. but i think when -- when you're a black man, when you're an immigrant, when you're ethiopian, when you're swedish, i've been put in so many situations that i put myself into. so, i'm actually very comfortable in the -- being uncomfortable. >> anthony: in the 1970s, ethiopia was hit with a tuberculosis epidemic. marcus, his older sister fantaye, and his mom were all stricken with the disease. with no possibility of medical attention in their village, facing the almost inevitable death of both her children, marcus's mom set out on foot with her daughter at her side and 2-year-old marcus on her back. walking 75 miles to the swedish hospital in addis. against all odds, they made it. marcus and fantaye recovered. their mother did not. ♪ marcus and his sister were adopted by anne marie and lenn

i'm marcus. >> hi. hi, marcus, gerri. >> gerri, nice to meet you.horn honks] this is the whole kitchen? >> this is the entire kitchen. >> this kitchen is tiny. i'm shocked by the size of this kitchen and the lack of equipment in there. i don't know how she even cooks anything, let alone contribute to the $500,000 coming out of her department. be nice if you had more space. >> it would be great to have more space. that's the biggest problem we have. when we're plating at night and a full bar of 75 people, it's really hard. it's tight. [car alarm chirps] >> just hearing from some of the other team members about the place, i think the biggest thing is there is no leader. >> no. >> no? when i was called to come here, i think they assumed that i would just come in and just write a check. >> yeah. [laughs] >> and the reality of it is, is that i am not convinced yet. >> are you the grim reaper, or--[laughs] >> me? >> yeah. >> sometimes. i don't really know where the leadership is. i don't know who the owners really are. >> if there's changes to be made and

tonnie: traditionally, you walk in -- marcus, you have my -- another guy named marcus -- marcus, you have my steribag? marcus: no, it should be in the front. tonnie: never mind. i got it. so, the beauty of tonnie's minis is you walk in, you pick your cupcake out, you pick your topping. woman: i like it. it means make your own cupcake, essentially. lemonis: you a cupcake eater? woman: yes, actually. thank you so much. -have a wonderful day. -tonnie: take care. lemonis: cupcake's good. tonnie: always happy to hear that. lemonis: the frosting's good. the process seemed a little...nonexistent. i would have thought there would have been a bit of an assembly line, like base, frosting, topping. i don't necessarily see that. tonnie's idea of a build-your-own cupcake, quite frankly, is phenomenal. but the idea i thought i was coming for i just don't see. somebody takes a cake off a rack and then the toppings are, like, hidden under the counter. i mean, it's terrible. how much business are you doing in this location? tonnie: average is $500 a day. lemonis: and what are your margins on that $50

becky: marcus, this is my son, bryan. -bryan, marcus. -lemonis: how are you? really nice to meet you. how long have you been doing this? bryan: about two months. maybe a little bit longer. lemonis: you like it? -bryan: uh, yeah. -becky: [ laughs ] you can tell the truth, honey. bryan: it's a challenge sometimes, but it's fun. lemonis: what's the challenge? bryan: um, the dynamics between them. i mean... lemonis: the dynamics between them are interesting? -bryan: very interesting. -lemonis: the coffee's awesome. lemonis: what's a machine like this cost? john: used, about $60,000. brand-new, about double that. lemonis: let's crank this up. i want to see how it works. i'm fascinated by it. now it's time for me to try roasting coffee. i want to have knowledge and an appreciation for it. and so, will i see that turn brown over time? bryan: yep. lemonis: how quickly can you get product? john: three to four days. lemonis: because you're going through a distributor. and do you know how much margin you're losing through that distribution? between going to the actual fa

-sue: marcus -- -gary: get the [bleep] out. sue: marcus.emonis: you know, i do business on handshakes, and i try to help people, and i do it to make money. there are a lot of struggling businesses out there -- not because they're taking money out of the till, not because they're spending it on lavish things that they shouldn't have, but because they genuinely are struggling. not all of them get my money, and not all of them get my time, but this one didn't deserve either. they just flat-out lied. is your mortgage paid here? gary: yes. we're in good shape. lemonis: for that reason, i'm out. -you're steven, also? to-steven: yes. profit"... lemonis: three generations right here. steven: right here. lemonis: a multigenerational custom-furniture business... do you and your dad have blowups here? steven: all the time. lemonis: ...struggles to stay up with the times... [ screeching noise ] steve: some of the machinery here are 50 years old. lemonis: ...and a father who won't give up control... steve: do you have a packing list? steven: are you rea

i'm marcus. matt: hey, marcus. matt.rated bread, and we're gonna serve up something with a twist. so i brought dave to milwaukee pretzel company. katie: right over there, that's our mixing station. after it comes out of the mixer, it goes through our divider/rounder, which cuts it into pieces. then it comes through this machine, here, and turns it into a string, and then we have twisting and shaping. lemonis: you might think homemade bread is cheaper and more profitable, but baking our bread, we're using a ton of labor that we could use somewhere else. by serving these pretzels, we free up our labor, and we're able to add something to the concept that increases the perceived value of the menu, giving us the ability to raise our prices. dave: i like it. lemonis: you're open to that? dave: oh, yeah. lemonis: i also wanted to take dave to maglio's, one of the largest produce suppliers in all of wisconsin. sam: first process that they're doing here is picking out anything that just isn't edible. and we have number twos. lemo

-marcus. -lemonis: hi, guys.major changes to the burger and the building, i feel like we're making a lot of progress. i just want to make sure that we stay that way. this looks a lot better. as you went through this process of cleaning this place, what did you learn? sammy: i think we had a good start. tranchina: yes. and we need to get back to basics, yeah. sammy: we went off track a bit, 'cause we used to stay two hours past when we were closing to make sure the floors were scrubbed down and things were put back together. -lemonis: what is that? -sammy: that's a camera. lemonis: there's one in here, too? sammy: yeah. todd: you know why? 'cause we're having people that walk out with product. lemonis: who put the cameras in originally? todd: the cameras were here from day one. fuji: there were more added cameras... -lemonis: they added more after? -fuji: ...and more and more. lemonis: and who added them? fuji: it was between covello and todd. lemonis: fuji, i have to ask you -- every time this camera thing comes

lemonis: i'm marcus. nice to meet you. adelo: mr. lemonis, i mean. lemonis: no, marcus. adelo: oh, marcus, okay. lemonis: nice meeting you, adelo. adelo: nice meeting you. lemonis: this is a big place. adelo: it is. lemonis: what's all the wood for? adelo: we actually cook carne asada ribs and chicken. this is the wood oven. lemonis: oh, so you literally do it like a straight-up campfire. adelo: yeah. and this is it. this is our kitchen. i have this passion to cook. and i've been in the cooking business since i was 14 years old. i love it. you know, we're -- we're not the tex-mex kind of place. lemonis: yeah. adelo: we're more authentic. and we want to keep it that way. lemonis: yeah. adelo: the articles always talk about how authentic it is. this. this is when we first opened. lemonis: where did you get the money to open this? adelo: i worked 3 years. lemonis: saved up money. adelo: and saved all that money. i used to sleep for 4 hours. i had my route at 18, my produce route. lemonis: so you were delivery. adelo: yes. then i also had a full-time job as a deli clerk from

marcus. >> marcus. nice to meet you. >> nice to meet you. what would you say would be the single biggest problem in the organization? >> it starts at the top. it's a really dynamite facility with a well-thought out system. but i don't think andrew is rational. >> yeah, erin told me he flies off the handle...[snaps]... in a nanosecond. >> he has had several explosions in the past few weeks. >> why would someone like you put up with stuff like that? >> i love the animals, but i have my limits. man-to-man...i'm planning my exit. >> are other people too? >> yes. >> and why do you wanna leave? >> one of the biggest reasons is i got bit recently. andrew literally got in my face and yelled at me and blamed me for it. >> in front of other employees? >> yes. and that's the thing. i mean, everybody else responded like normal people would. and if it weren't for that, i'm not a violent guy, but i would have probably left here in handcuffs and andrew in an ambulance. >> i thought we could maybe just go into the training room and talk. >> now? >> is that

i'm marcus. >> marcus, i'm peter. >> peter? how are you?ice to meet you. >> nice to meet you also. >> warehouse is big. >> yeah. 10,000 square feet, if you include the offices. >> and so what is your role here? >> i'm the vice president. i am in charge of operations, logistics. >> marcus, i'm steve. >> nice to meet you. >> nice to meet you too. >> steven, my brother, the president. >> i'm the boss. >> okay. >> i'm in charge of the company. i run the everyday business. i've designed pretty much everything--science kits, skulls, race cars, race sets. i wear many hats. >> and so when did the company start? >> 1987. my dad, he's the majority owner, was looking for a business to purchase. that was when it was all fossil replicas, so we hadn't gotten into the toy part of it yet. >> all of this stuff. >> both: yes. >> that's where skullduggery comes from. we make saber-toothed tiger skulls, humans, hominids, primates--museum-quality replicas. >> i was wondering where the name came from... >> both: yes. >> 'cause it's not so toy-friendly. >> no. >>

-sandy, this is marcus. -sandy: hi. lemonis: hi, sandy. i'm marcus. a pleasure to meet you. shauna: sandy's in charge of all of our candy and merchandise. lemonis: and so your full-time job is the candy store? sandy: no. h.r., payroll duties. this is last on my list. -lemonis: yeah. -sandy: yeah. lemonis: i've never seen a candy store or any retail business that has its h.r. director running the merchandise. i guess i shouldn't be that surprised. if they don't see the importance of having their ice cream be special, why would the candy be any different? it's a nice attempt at a theme, but i'm not really sure that the theme's clear to me. when you walk in the front door, it looks like they went to the local convenience store and just said, "give me some lollipops and some sweet tarts." it's not nostalgic. there's nothing really curated. and what's this -- all this bacon? why do you have bacon cotton candy? sandy: people like bacon right now. same thing with the bacon soda. lemonis: i mean, i know the craze with bacon, but how does it connect to farrell

hank, i'm marcus. >> marcus, nice to meet you. >> nice to meet you. how are you?> thanks for coming by. doing well. thank you. >> you've got a beautiful shop here. >> thank you. >> lot of history. >> a lot. >> by the way, that's a killer picture of your dad. >> thank you. >> when you took over officially--your dad passed two years ago? >> yes. >> is that when you officially kind of stepped in? >> yeah. >> how much money will this business lose this year? 100,000? >> no. less. >> and last year? how much did it make or lose? >> last year was 20,000. >> 20,000. and the year before? >> a loss of 20,000. 40,000. >> and if you had a couple bad months and you ran out of cash, what do you do? >> get a loan from the officer. >> your mom? >> yes. >> okay. and how much would you say she's put in here in the last... three years? >> probably close to 200,000 as loans. >> is that the only debt on your books? >> and we've used our line of credit at the bank. >> how much is that? >> 100,000. >> that's tapped out? >> yeah. >> over the years i've met a lot of second-generation busi

ben: hi, marcus. lemonis: how you doing? i'm marcus. -ben: nice to meet you.: nice to meet you. and so, what's your role here? ben: i mainly help manage these guys in here, keep things moving. do a little bit of everything right now. lemonis: and where's your raw materials? ben: raw materials are in the warehouse. we run out to the warehouse, grab the raw materials, bring them in here, and we allow that to dry. and then they return to that room again. lemonis: that sounds kind of... ben: yeah, it's all over the place. that's what i want to change. lemonis: you know what i feel like when i'm in this building? like a mouse looking for his cheese. you start in one room, and you have to visit at least eight of those rooms to finish the product. this place is wildly inefficient. ben: there's not a flow. lemonis: why doesn't your dad want to get it fixed? do you ever talk to him about it? ben: he's kind of just like, you know, stuck in his old ways. it's just how we've been doing it for 20-plus years. lemonis: right. how frustrating is that? ben: it's pretty frustra

-lemonis: marcus.: thank you, marcus. ♪ lemonis: just so that you guys understand what's happening -- yesterday the guys and i made a deal for me to invest $600,000 into the business to grow both short-term and long-term and really take it to the next level. when they took my check, i became 100% in charge, and you guys have to trust that process. as you guys know, i focus on three things -- people, product, and process. i am very comfortable that we have great people. from the product standpoint, i think the shoes are beautiful. it's not clear to me that there's actually a definitive process from ideas to being on the shelf, and i want to sort of road-map that. i'm really questioning, are we retailers, or are we wholesalers? dan: at the moment, we're -- you know, most of the revenue is being derived from the wholesale market. lemonis: okay. would you call yourself a successful retailer at this point? dan: i would call ourselves a very successful online retailer and a very unsuccessful brick-and-mortar

sorry, marcus. i apologize. not to get mad at me, man. >> you just sank my boat. >> later we told murray we recorded his exchange with radcliffe and asked him to explain it. >> i was a little man. i mean, it -- he didn't mean any harm, he just -- ignorant of the conduction of leadership roles, and i think now that he has seen that it upset me and knows that it's not really how we do business, i think he's changed his point of view. >> murray hopes to also change the point of view of prison officials. he will soon have a hearing with administrators to appeal their ban on group worship services among asatru members and have it removed from the list of security threat groups. robbie mcanally faces another challenge. he not only feels isolated from his young son but his boyhood friend who just happens to be his cell mate. >> i knew him for years even before we came to prison. but i mean, i got my problems, that i ain't seen my son in two years and -- even he gets to trip he knows how it feels, he don't see his son f

tad: thank you, marcus.old the team that they need to to upgrade their game when it comes to presentation -- the tables, the signage. and tomorrow's going to be our first test. what is tomorrow's event? tad: barbecue at a chevy dealership. lemonis: so i brought everyone to an auto-parts store simply to get inspiration and some props. tad: i'm just thinking of something for the front. lemonis: see, like, look. tad: yes, yes, yes, yes. i love it. for the signs, let's get a few of these. man #5: yup. tad: i'm gonna get like four of these, because we've got a few salads. man #5: real quick, so how many of these do you want? tad: maybe six. man #5: yeah. lemonis: for me, catering is nothing more than putting on a show. it's theater. and the more memorable we are, the more business we're going to attract. tad: okay. lemonis: all right. tad: let's head back to the shop. tad: okay, bye. lemonis: all right, guys. yeah, let's go. tad: i think we got some good stuff. ♪ tad: mikey, give us as much slack as we can get. w

marcus, this is my sister, kelly. -kelly: hi, marcus. -lemonis: hi, kelly?elly: pleasure to meet you. yes, kelly. -lemonis: nice to meet you. -dan: hi, i'm dan. -lemonis: dan, nice to meet you. -dan: nice to meet you, marcus. lemonis: so you guys all wear the stuff? -dan: yeah. -kelly: yeah. lemonis: now, is that a "ladies" body? kelly: yes, this is a "ladies" body. -lemonis: okay. -kelly: yeah. lemonis: i was surprised how small the "ladies" section was in comparison to the universe of fashion. kelly: i would love to do more feminine styles for girls and tweens. i think there's a huge opportunity there. lemonis: how much business do you do overall? total company. patrick: well, in 2014 we did $1 million. last year, we did $900,000. and now this year, 'cause of all the situations we're having, we're on track to do about $600,000. patrick: you know, one of our biggest retailers that we work with, kitson, is closed. lemonis: how much business did you do with them on an annual basis? patrick: on an annual basis, about $300,000. -lemonis: and they're gone? -patr

jeff: thanks, marcus. lemonis: you got it. taylor: thank you, marcus.onis: when i write this check, i really am 100% in charge. jeff: thank you, sir. taylor: thank you. lemonis: congratulations. jeff: thank you. lemonis: so i'll see you back at the shop, okay? taylor: okay. jeff: sounds good. lemonis: all right, everybody. ernie: good to see you again. lemonis: i thought we could get some of your staff together, and let's give everybody a summary of what's happening so that people aren't in the dark. for me, the first order of business is gathering the franchisees and letting them know exactly what's happening because if they're not on board, we might as well shut the door. jeff, where is -- where's taylor? jeff: that, i have no idea. lemonis: okay, okay. so, i wanted to let everybody know, jeff and i made a deal for me to invest $350,000. that money will be used to develop a one-store, singular concept that we can all say, "okay, this is what the model is supposed to look like." new product offerings, and we're gonna change the name. tea 2 go feels lik

that's awesome, marcus. i love it. >> so, mike, who's the owner of the building, is here. would you like to meet him? >> i would. >> okay, great. mike, good to see you, by the way. >> hey, marcus. how are you? >> this is allison, and this is pete. >> nice to meet you. >> nice to see you guys. >> pete, what do you think, buddy? >> love it. it's got a kitchen that's built out, plenty of space for classrooms. we could do a lot of cool things down here. >> do you believe it? >> i can't. it's unbelievable. >> when you and allison think back to the last four, five years, how's this feel standing here right now, knowing what's behind you and what's ahead? >> well, just muscling through things you didn't think you'd have to face, right? when you have a child and you think, "oh, my son's gonna go to private school, and we're gonna give him the best education." and then you find yourself in a position... [voice breaking] not to be able to do that stuff. >> yeah. >> it's damaging on the ego and the pride. it really tak

lynn: thank you, marcus.ssing with the charm of the shuler's location. but i do like the fact that i could take a piece of shuler's and spread it across the country. when i first went to shuler's, i saw lines out the door. a great product with great demand but small profits. the good news about this business is that the story's been great. but it's not over. we're breaking ground on a brand-new building that'll have a general store and an expanded bake shop for lynn. that should get done in the next six to eight months. while i fixed the flow up front and i added another register, customers are moving through the line much faster. and more customers through the line means more money. i know the additional seating on the deck will provide a significant increase to our revenue. and doing this to leave something sustainable for little shuler to take over one day has a special meaning to me. you were very comfortable with a stranger coming into your business and suggesting and forcing changes. norton: it amazes m

ana: hey, marcus. how are you? steve: marcus.monis: i own a restaurant franchise concept called the simple greek, and we're in need of a furniture supplier for all of our franchisees. so i'm looking for ana and steve to bid on the business together. we have one concept that's really taken off, and that's the simple greek. we have about 250 franchises sold. the last thing that's left to getting these franchises open is getting the furniture package right. and so i'd like you to lead the design process, ana. ana: okay. this is totally up my alley. lemonis: okay? i know that typically, you lead the design process. steve: yeah. of course, 'cause i've got more experience and i've been working in this industry for many years. i should be design, you be lead sales, hospitality. ana: i mean, i'm going to disagree. i am a designer, i'm a furniture designer, but, i mean, i think it should be a team effort, definitely. i mean, i would like to run things by you. steve: well, it -- it -- okay. lemonis: are you pissed off right now? you look a

-steve: thanks, marcus. lemonis: today, i'm meeting the graftons at one of my favorite restaurants in miami, joe's stone crab. i have a lot of good memories here, and hopefully, after today, i'll have one more. do you feel like your business is run right today? esteban: no. [ laughs ] lemonis: your dad said no pretty quick, didn't he? steve: well, no. there's always room for improvement. lemonis: you know, generational businesses sometimes don't succeed. second generation has a failure rate of 60% or 70%. third generation has a failure rate of 90%. mary: wow. lemonis: and so it's always very dangerous for me to think about investing in "a," a cyclical business, which is the furniture business... -steve: correct. -lemonis: ...and, "b," a multigenerational business that doesn't have the smoothest of transition plans today. i get the sense based on a few things yesterday you feel like you're the only one with good ideas. steve: you have to convince me of what your asking or doing or saying. and if i think it's

"marcus, we're coming to a focus group."t you didn't think of your job enough at fuel food to look at our youtube and say, "you know what, erik, i don't think this is a good video. maybe we should take this down." it's my decision to make it's nbeauty last.ix. roc® retinol started visibly reducing my fine lines and wrinkles in one week. and the longer i use it, the better it works. retinol correxion® from roc methods, not miracles.™ ♪ trade you. trade you. trade you. aleve with direct therapy- tens device- a relief from lower back pain. i put it on my back. i feel this electrical pulse grabbing at my muscles. it was more powerful than i was expecting it to be. it worked. i believe aleve. learn more and read reviews at aleve.com. at crowne plaza we know business travel isn't just business. there's this. 'a bit of this. why not? your hotel should make it easy to do all the things you do. which is what we do. crowne plaza. we're all business, mostly. p3 planters nuts, jerky and whaseeds.at? i like a variety in my protein. total

anna: marcus, this is susana. lemonis: oh, hi, susana. susana: hi. lemonis: marcus. susana: hi, marcus. nice to meet you. lemonis: how are you? nice to meet you. susana: yeah. lemonis: don't be nervous. you guys manufacture your own stuff? anna: yes. susana: yes. anna: we manufacture in our new jersey factory. sue is responsible for design, and i'm responsible for all operations and sales. lemonis: so you handle production and sales? anna: yes. i'm very capable. lemonis: that's interesting. susana: the front stuff is too emotional for me. anna: sue is the creative engine of the company. susana: yeah. anna: so we don't want to expose her to all the -- you know, all the unpleasant stuff. susana: i don't like to be in the front of things. lemonis: okay. susana: i like to be in my world working. lemonis: you're the artist. susana: yes. i just... anna: she's very -- takes everything very close to heart. and, you know, in operations, every day there is a problem. there is -- i mean, every second there is a problem. not every day -- every five minutes. lemonis: right away i

i'm marcus.wn away by the interest that we already have with the concept, but closing a deal here today will give us real momentum. we've gotten a lot of applications -- almost 800 -- since we kind of launched the concept. and so one of the prerequisites we have is that there's significant restaurant experience. do you have it? -john: sure. my wife's family has been in the restaurant catering business for almost 50 years. i have a background in design and construction. lemonis: well, clearly your background is qualified. why don't we take a look at the menu board? john: you've got five burgers. are there other things than just burgers? i know it's standard burger, but... lemonis: is there something specific that you'd like to see on the menu that you feel is missing? john: i think if you add a kids' menu, i think that would be helpful, because i've got three children. if we're gonna bring the kids for lunch or dinner, you kind of want to see it on the menu. lemonis: i wouldn't be surprised if oth

i'm marcus. >> hi, marcus. my name is raul.ice to meet you. >> raul, nice to meet you. >> veronica. >> both: nice to meet you. >> are there ever days when you come in here and you wonder, "can the business make it in this tough economy?" >> yeah, that's been in the back of my mind. i know it can grow, but will it grow? >> so tell me about your process. >> come get the bottles. okay. >> so we got a blank bottle. >> then we take it to label it. these labels are probably too big. the roll is too long, so it will not fit on that machine here. >> what are you, rigging the thing? >> yeah, because the roll is too big. >> not only do you not have the automated machine, this machine doesn't even work for what you have. >> right. >> how long does this normally take? >> on a good day, we can probably get maybe 1,200 bottles. >> this is just a bull[bleep] process. >> very long, very tedious. >> now let's see over here. what happens over here? >> this is the filler machine. >> you have one. >> one. >> wow. these machines are small and jerry

as it turned out, marcus branch beat up a woman. >> i'm not sure exactly what all happened.ll. i informed the kids it's dime for dining hall. get your coats and shoes on. walked up to shut the tv off. one of the inmates blind-sided me, hit me in the face. next thing i know, i'm picking myself up off the floor about five feet away. >> the spontaneity of incidents like that, and they tend to come from nowhere. i think it goes back to the core of the person and they have no hope. they truly believe with the soul of every fiber of their being is that their future is to end up in an adult facility. >> the average length of stay is one year for teens inside the walls of pendleton juvenile correctional facility. abel has been here for ten months. today is his shot to convince the release committee he's ready to go home. >> we review their packet, and we know that they're essentially eligible to come to the release committee for review, but we don't ever talk about it in advance. you had how many counts of battery? >> four. >> what were the batteries about? >> racism. >> racism? tel

i'm marcus. nice to meet you. how are you? i'm marcus? -lisa: lisa. nice to meet you.ovanni: hi. giovanni. -nice to meet you. -lemonis: nice to meet you. [ dog barks ] giovanni: say hi, angel. lemonis: hi, buddy. don't be scared. lemonis: so, if you were describing this business to me, how would you describe it? giovanni: trader joe's for pets. lisa: like the trader joe's or whole foods for pets. we do all-natural food, no byproducts, corn, wheat, or soy in our foods. lemonis: is it dangerous for the animals? lisa: yeah, a lot of them are getting sick. lemonis: the basic premise is we want safety for dogs. -giovanni: correct. -lemonis: and, so, total revenue of this location is approximately? -giovanni: $1.3 million. -lemonis: and of that $1.3 million, how is that broken out? giovanni: 60% of it is probably food. lemonis: what's the most profitable product -in the store today? -lisa: treats and chews. lemonis: what are the margins on stuff like this? lisa: they're about 50% to 60%. lemonis: $12, and this would cost $6? lisa: about $6. lemonis: what does the other stuff

marcus. -lemonis: how are you doing? -i'm marcus. -layne: nice to see you. lemonis: nice to meet you. miranda: layne does all of our numbers. lemonis: how much do you do in total sales? layne: well, last 12, of course, are $2.8 million, but last year was $2.336 million. miranda: i'm the artist, and he's the practical one. lemonis: does that work for you guys? miranda: no, it does. i think going into business together was really tough at the very beginning. -lemonis: why? -layne: she actually just got so aggressive on buying a bunch of inventory 'cause she was so excited about the product that she created. she just wanted to sell a ton of it. and me, i was wanting to try a little bit of it and then let's see if it sells. she's kind of like that helium balloon. if you don't grab her, she's just gonna keep soaring away. -[ laughs ] -miranda: it's true. this is our production room here. hey, ashley, can you show marcus how you fill lip glosses? she's way better than i am now. lemonis: i think the thing that surprised me the most was their manufacturing process,

-larry: come on, marcus. finally settled in and gained the sort of self-confidence that vision quest needs him to have. this company is going to be very successful, and he's gonna make the employees and his family very proud. [ cheers and applause ] >> announcer: the following is a paid presentation for lifelock, the number-one most recognized brand in identify-theft protection. >> wherever you are in america, identity theft is there, too. from big cities to small towns, we are all at risk. >> i logged on to my bank account and found that i had no funds whatsoever. it made no sense, and it made me feel helpless. i could not believe that somebody would steal my tax refund. it made me angry. >> i started getting phone calls from credit collection companies. "you've opened an account here and here and here." they wanted payment. pa

chris: thank you, marcus.emonis: it's been a week since i shook hands with mike and nikki, and i've arranged for them to meet me in los angeles. all i've told them is that we're gonna do some market research. -nikki: hi. -lemonis: hi, guys. nice to see you again. -mike: marcus, good to see you. -lemonis: how are you? -mike: doing well. -nikki: good. -lemonis: so, i'm friends with this guy by the name of rob dyrdek. does that ring a bell to you? mike: oh, yeah. [ chuckles ] lemonis: rob dyrdek is an entrepreneur who's also a professional skateboard rider. he's one of the best out there. man: all right, guys. welcome to the fantasy factory. -nikki: thank you. oh, cool. very cool. mike: holy [bleep] lemonis: i think rob's gonna shed a lot of light on what the right price points are in the marketplace. he knows the industry. i also think he's gonna give us great feedback on the demographic. mike: rob, mike maloney. nice to meet you. rob: good to meet you. rob dyrdek. -lemonis: what's happening, my man? rob: apprec

marcus, oh, it is wonderful to meet you. lemonis: nice to meet you.am: [ sighs ] so, great, yeah, this is dede. -dede: hi, i'm dede. -lemonis: hey, how are you? nice to meet you. what is this up front here? is this a retail store? it is our retail area, shipping and order packing... lemonis: a retail store? really? i feel like i'm walking into a high school bake sale. so what are the roles? you guys are partners? -alexa: with us? yes. -lemonis: yes. -sam: we're married. -alexa: yes. -lemonis: oh, you are married. -sam: yeah. -lemonis: oh, very cool. -sam: thank you. alexa: i do production and sam does marketing and officy stuff with dede and sales. sam: alexa was voted best chef in indiana two years in a row. lemonis: wow. so this is sriracha lime? how many different flavors do you have? alexa: over 200. lemonis: i can't think of any company that has a core product and decides to have 200 different types of them. i think when you're over a certain amount of flavors, it becomes unmanageable. i mean, even baskin-robbins thinks 31 flavors is enough. alex

marcus rashford was the first to work.er was inspired denying manchester united at every turn. one man's frustration is another‘s defiance. they played the 18th theme at half—time perhaps to set the scene for a daring raid. it would only take one shot, one deflection. the manchester united squad is the most expensive, but they give free—kick to say a lad who cost nothing, here is why, marcus rashford, proof you can hunt the world for magic, but you might find it on your doorstep. the teenager who won the quarterfinal set them on their way in the semifinal. the plan is coming together. millwall were held to a goalless draw at home to scunthorpe in their league one play—off first leg. in the other tie, it's advantage bradford. rory mcardle‘s header gave them a 1—0 win over fleetwood at valley parade to take into the second leg on sunday. if you were looking for a feast of goals tonight, you should have gone to the hive. home of the arsenal ladies, where they drew 4—1! with liverpool, in the spring series match. danielle cart

lemonis: my name is marcus lemonis, and i fix failing businesses. if you don't like money, don't follow my process. i make the tough decisions. we're closing the store. we're done. i'm not talking about it anymore. i back them up, spending my own money. it's not always pretty... man: perfect flavor. lemonis: ...but this is business. you got to trust the process. i do it to save jobs, and i do it to make money. thanks for your business. this is "the profit." just about 15 miles south of pittsburgh in a small town called mcmurray, pennsylvania, there's a fast casual restaurant known as my big fat greek gyro. michael: what can i get for you? woman: gyro and fries. lemonis: husband and wife mike ference and kathleen kamoyerou... kathleen: they prefer our sauce. lemonis: ...started the business 10 years ago. kathleen's parents emigrated from greece. man: we used to make the gyro by hand. lemonis: and she wanted to celebrate the culture and enjoy the food she grew up with. man: it's one of the best. period. lemonis: and mike wanted to turn the gyro into t

-lemonis: marcus. -cate: marcus. hello. hello. -lemonis: nice to meet you. -cate: welcome to our store. -lemonis: thank you. did you know lady and i made a deal for 50%? -cate: yeah. -lemonis: how long -have you been here? -cate: six years. and i assumed the store-manager role four weeks ago. lemonis: and so who do you report to now? cate: i answer to tasha. lemonis: how often does she come? cate: i have not seen tasha for over four years. lemonis: and how about lady? cate: i haven't seen lady in six years. i know she has been to the store in the last 12 months, -but i have not seen her. -lemonis: happened to be -a day you were off. -cate: yeah. katelyn: i've never met lady. and the roles of everyone is very confusing. lemonis: i'm definitely frustrated with the fact that tasha hasn't been in these stores managing these people. but if i was gonna hold one person accountable, it would be lady, the woman who owns this business. she should be setting the direction. -nice meeting you. -katelyn: you, too. lemonis: it was really nice meeting you. morning, guys. -c

nicolas: marcus.emonis: and before you answer, just know that if you don't do a deal with me, you may not make it. nicolas: no. you want all of the accolade without doing any of the work. stephanie: nicolas. i don't want him to walk out that door because of this. dad likare you going to weeks be using my car? until my insurance claim goes through this is our car. mr. parker, my parents have allstate. they have this claim satisfaction guarantee. really? their claim experience is fast, fair, and hassle-free or they get their, like, money back. saraaah!!! come to prom with me!! no. -hey mr. parker. claim satisfaction guarantee, only from allstate. it's good to be in good hands. why pause a spontaneous moment? cialis for daily use treats ed and the urinary symptoms of bph. tell your doctor about your medicines, and ask if your heart is healthy enough for sex. do not take cialis if you take nitrates for chest pain, or adempas® for pulmonary hypertension, as this may cause an unsafe drop in blood pressure.

-you know marcus. -lemonis: hi, i'm marcus. -nice to see you. -richard: you know michael.d: you know us. lemonis: michael wants to sort of have an opportunity to present to you new flavors and some ideas. and we made one specifically to try to match your menu. michael: so what we brought here today is a few of the products that i think might work with your menu and then one, like i said, that i specifically tailored for you. richard: so, down in miami or in, i guess, maybe mexico, they just cut the mango open, put cayenne pepper on it, -squeeze a lime on it. -brian: yeah? michael: so give that a try. go ahead. yeah, so, it's a little soft 'cause, like, i said, that was made today. lemonis: there's a little kick at the end. brian: there it is. that's great. it's real subtle, too. michael: if we started producing this on a large scale, is it something you would think about bringing on your menu? brian: for here, probably not. -probably not. -lemonis: you would not. brian: probably not. like, what we do here is very simple. it's a very simple thing. right now we love the vani

max: marcus, some tea. lemonis: feels like you guys are, like, a little delusional about what's happening. her fancy branding is way off the mark. taylor: it looks like the queen of england would have it. and i don't think it should 'cause we make toilet cleaner. lemonis: her extravagant price point is way out of reach. max: so, the triggers, they're all $9 at retail. lemonis: who can afford that? max: yeah. lemonis: and yet she's more interested in her image than fixing the problem. kathy: my hope for you is throw away the facade. lemonis: if i can't force her to accept the truth, warts and all, this company's gonna go right down the drain. max: i feel like we deserve more because we're worth more. lemonis: you need to cut the... my name is marcus lemonis. and i risk my own money to save struggling businesses. we're not gonna wake up every morning wondering if we have a job. we're gonna wake up every morning wondering how many jobs we have to do. it's not always pretty. everything's gonna change. everythin

marcus: yes, good morning. this was great news for us because as you rightly pointed out, we have received in a very short period of time two approvals in our immuno-oncology for it. that is indeed the reason why we have projected flat profits, in 2017lat profits compared to 2016, because obviously, further developing our priority project in the pipeline, and one of the core projects is indeed our -- this will require some r&d expenses, which will be in excess of last year in the range between 150 million euros and 250 million euros. matt: with this kind of r&d spending, marcus, i am sure it is a drag on the rest of the company. how does present look for you? pricing has been a really hot button political issue. if you are spending this much to make a drug, you are going to want to be able to charge a lot for it. price according to what is possible and feasible in the markets we are operating in. and we are, first of all, we believe in a value-based pricing system going forward, and that we will have a balance

siggurdson‘s moment of brilliance, a stunning free kick at old trafford earning his side a point after marcusashford was awarded a controversial penalty, scored by wayne rooney. the draw means united are still outside the champions league qualification places. ghana's sulley muntari dramatically walked off the pitch while playing for pescara at cagliari on sunday after his complaints of racist abuse were met with a yellow card. the midfielder could now face disciplinary measures after deciding to leave the field seconds before full—time. earlier, muntari had spoken directly with a section of the cagliari supporters targeting him with racist abuse. he claimed the abuse also came from children. as for the other games in serie a, juventus are four points away from a sixth successive title after nearest challengers roma lost their derby at home to lazio. crotone and milan drew. there were important wins for struggling sassulo and bologne. napoli beat seventh placed internazionale 1—0 and are third,

i'm marcus. keith: marcus. keith lyden. lemonis: nice to meet you, keith. how you doing? dean: i'm good. dean lyden. -nice to meet you. -lemonis: dean, how are you? keith: my brother. lemonis: oh, this is your brother? okay. when did you start the business? keith: 2004. lemonis: and who put in all the money? keith: all the finance came from me. think we're up to about $160,000. lemonis: $160,000? dean: originally, i had some screening equipment and some sign software, but not much. he primarily got us going financially. lemonis: and what is the equity split? 70/30? -keith: 50/50. -lemonis: 50/50. dean: i had a graphics background and i had been doing this. i didn't have the financing to do it, so it was a perfect match. lemonis: so, you have a good brother, right? dean: if you can't trust your family, -who can you trust, right? -lemonis: well... while i appreciate keith recognizing his brother's experience, i'm not quite sure that 50/50 is exactly the right formula. if i asked most of the employees here who is in charge, what would they say? matt? -your name is matt, righ

>> these guys mert and marcus. they're a fantastic duo. >> jimmy: mert and marcus?. >> two beautiful human beings, very artistic, very cool. >> jimmy: they're gonna be like mert and marcus. is like mertin is his first name. >> like, they sound like muppets or something like that. >> jimmy: yeah. mert and marcus. are they puppets? >> no, they're amazing. they're not puppets, but they're perfect. >> jimmy: look at this. this is just gorgeous. look at that guy. >> thank you. >> jimmy: now, what's the idea behind all this? >> i guess it's just, you know. >> jimmy: is it comme des garcons? >> it's comme des garcons. it's all comme des garcons. it's kind of this new -- >> jimmy: yeah, no big deal. i knew who that was. [ laughter ] we're good. >> sell it. [ speaking jibberish ] [ laughter ] >> jimmy: i call them -- this is my favorite one. you're so cool. [ light laughter ] i love that. >> i was actually so comfortable in that costume. can you tell? [ light laughter ] it's like having all the airline pillows just like, right there. >> jimmy: we actually have -- we have vid

lemonis: my name is marcus lemonis. and i risk my own money to save struggling businesses. we're not gonna wake up every morning wondering if we have a job. we're gonna wake up every morning wondering how many jobs we have to do. it's not always pretty. everything's gonna change. everything. but i do it to save jobs, and i do it to make money. let's go to work. this is "the profit." ♪ in 2010, christina stembel planted the seeds for farmgirl flowers, a unique e-commerce florist located in san francisco. originally a farm girl herself, christina first got the idea while working at stanford where she saw firsthand how much businesses spend on floral arrangements. christina: get some of these. don't just put the pale ones in. lemonis: researching the industry further, she realized how much florists rely on imported flowers. and that their huge selections often lead to lots of waste. and that's when she decided to start a streamlined daily delivery service that exclusively uses american flowers. christina: that looks gorgeous, kim. lemonis: while farmgirl generates millions in

then marcus rashford's vision met marouane fellaini's forehead, and the edginess turned to elation.in control, the final within touching distance. celta vigo now needed two. just before the break, one nearly arrived. daniel wass so close. was that a warning? with just five minutes left, celta vigo finally struck. roncaglia with a goal. one more now and they were through. just moments later, more drama. a melee resulting in a red card for united's eric bailly and roncaglia. both teams down to ten men. the tension was nerve shredding. celta vigo with one final chance. but united clung on by the skin of their teeth but through to the final. yes. united fans will be breathing a hefty sigh of relief. that was some scare. they are through to the final. they will play ajax. united have a chance of another trophy and that all—importa nt have a chance of another trophy and that all—important champions league qualification. huw. andy swiss with the match report at old trafford. newsnight is on bbc two. here's emily. so how radical is the labour manifesto? tonight, a detailed look at the polit