it's murchison. lemonis: murchison. max: yeah. lemonis: not murch-- max: there's no chin.emonis: murchison-hume. max: i just thought it sounded like it had gravitas. lemonis: when you name your brand, you want it to be something memorable and that has real clarity to it, not something with gravitas like a law firm. are these the products right here? max: yes. so, we do glass cleaner, floor cleaner, hand soap, dish soap. lemonis: what i like about it is it smells like an essential oil. max: yeah. lemonis: can you bring all skus onto this table? max: yep. so we're gonna do glass, floor. do we have a new floor cleaner? 'cause that's an old one. we need a pot brush, honey. can you grab a pot brush? dishwashing, hand soap. this, i loved. it was a sneaker spray. lemonis: you sell it at shoe stores? max: [ laughing ] i tried. lemonis: here are the cleaning products. max: yeah. lemonis: there's eight of 'em. max: yeah. lemonis: okay, a candle is not a cleaning product. max: correct. lemonis: leather lover, shoe spray, garment cleaner, i mean, i'm just being honest. i don't know wh