she also met fran meyer who is a founder, co-founder of match.com who was one of the advisers at the s start-up lab. and she and fran, fran saw her vision, and she said, carrie, i want to partner with you, i want to take your vision, i want to scale it, i want to make this into a billion dollar company. is to now fran meyer is her co-founder and ceo and actually, carrie, who's the techie one is the cto. and they've spread this company now into 40 different markets across the country. and it's booming. so, again, going back to the collaboration, the sisterhood of, you know, finding the people who are going to help you to not just scale your business and find investment, but to build that confidence that you can do it. you're not alone, you have this network of support. >> yeah. and certainly one of the things we address in the book, we devote a whole chapter to entrepreneurs and also to investors, is the fact that women founders who are trying to scale their companies have a really hard time raising money. and so one of the things that we look at is how female investors are now startin