michael ruhlman is with us now.re grocery stores essentially a reflection of culture. >> they show us what we're ra we're more concerned about food than ever because we're getting sick. our food is making us sick. we want to know how to feel better. we think we can find that at the grocery store. >> you say breakfast is the most dangerous meal of the day. >> i consider it the most dangerous meal. breakfast is composed of fine wheat. mainly in cereal. almost half sugar. even the ones without sugar are refined wheat. essentially another carbohydrate that becoming sugar in your blood strain. we eat nutritionally bankrupt food in the morning and we shouldn't. >> general mills say 400 vitamins and all include large qualities of whole grain. >> why do we need to fortify them in the first place. we take everything out of them. it's a word you need to avoid rather than embrace. >> you the underground threat. i read that as i was eating honey nut cheerios with bananas. i also said this. you're in the supermarket line. a woma