so thankfully ray's brother ran the foundation, the first iteration from the kroc foundation, from a ranch in santa inez in california, called the j & r double r ranch, and ray's brother was the exact opposite of him and he was meticulous record keeper and knew he was doing michigan important with the early part of the mcdonald's corporation when mcdonald's went public. so there was this hardship assignment of going to the university of california san santa barbara, which has a beautiful research library and sifting through the papers and looking for clues, was both la borous and -- lab borous and also a joy when you found something. i'm sorry for the long answer. >> host: let's talk about ray a bit. there's a strong connection to chicago, living in oakbrook and mooing to the city and the home of mcdonald's number one. so, is it truly the first mcdonald's? >> guest: it isn't. the first mcdonald's -- i late to disappoint the chicagoans in the audience -- the first mcdonald's really was in san bernardino. actually the first one was in riverside county but riverside, california, and mcdo

peeking, it's lisa napoli think author of ray and joan, about the life othe late mcdonald's founder, ray kroc and his wife, joan. we'll be right back. [inaudible question] [inaudible conversations] [inaudible conversations] [inaudible conversations] [inaudible conversations] [inaudible conversations] [inaudible conversations] [inaudible conversations] >> i'm following the book from the beginning where lincoln to the theology in favor of slavery. southern theologians. >> his father i believe was a baptist minister -- >> wasn't a minister. he was -- belonged to various primitive baptist churches in kentucky and indiana. >> hi father was -- from my understanding was very antislavery as well. >> he was. >> my rex is that is why they moved from kentucky, first for indiana and then illinois. >> that's right. places where poor white people moved from. that's a story of the family, of his father. >> brian. >> your book to the stack -- >> big towers. the interpretation center. i was out there about a month ago two months ago. quite the stack of books, i tell you that. thank you very much. >> thank you

together every leading manufacturer to come out to his ranch in california, which used to belong to ray kroc of mcdonald's, okay? so, jerry basically stands up before the group and says, "this is either the end of our industry or a new beginning, and we have to defend our interests." >> narrator: jerry kessler would turn out to be a very effective lobbyist, joining forces with powerful political friends. >> today, we honor the wishes of 100 million people: consumers of dietary supplements. >> narrator: friends like senator orrin hatch of utah. the senator declined to be interviewed. his state is seen as the global center for dietary supplement manufacturing. his son has lobbied for the industry, and hatch himself has owned shares in at least one supplement company. he's never hidden the fact he's a believer. >> we know that the american people are not a bunch of kooks or a bunch of dummies, and what the people want is the right to use products which have helped them for centuries. >> narrator: the campaign worked. >> jerry kessler said, "forget this law that's going to actually regulate. we