>> they're just benal. >> yeah. >> and so their economic constructs, god bless them, the developers,ou know, that's their model, that's their business. but bringing architect, which is one click stop more, it's not that big a deal, does what we were able to do in bill bow, which very inexpensive building, earned a few hundred billion euros since its opened. it's powerful when it's done right. and history of architect shows the power of it. >> i heard you talk about this before, certainly in our personal and private conversations you've raised this issue a wander if you would share it now, this relationship as you see it between architect and humanity, what's that relationship for you? >> well it's -- in my world, i'm optimistic. it's a gesture of optimism. i'm trying to make something that engages people like the bill bow did. i don't sit and say i'm going to do this. i'm a little insecure. i'm not sure. i'm a little shleppy. it's not a big ego, in that sense, it's something i know how to do. and when somebody has a problem, a building to make, i try to make it best i can and make it