mom influencer deva dell porto what laborious viral videos have amassed more than 100 million views. we recently attended to blog her conference in orlando and we sat down with her to get her top tips on how to get the most out of influencers like her. >> i think a group would hire an influencer because our followers and fans really trust us. there's data that they trust influencers, 92% of consumers trust flurrers like a friend. so if you're recommend ago brand to them, they're going to really listen to you because they are like my friends. i have lots and lots of online friends. and you're talking about something specific. so for you, it's whitmaomen, ri? but for our influencers, it might be cool 18-year-old kids. >> exactly. as a brand, with you need to find the influence hadder that's the right fit for you. for me, if you want a product out for moms, come to me. if you want something for auto a cool 18-year-old, i'm not your girl. >> if i'm a brand and i want to hire an influencer, how do i think about this? do you think about the money spent on branding? how do you decide what t