. >>> you may know her as buffy the vampire slayer, but now sara michelle geller is staking her claim in the food industry. >>> and how ruk get the attention of social influencers and their followers and turn them into your customers. learn how to grow fast, work smart and go far. that's all coming up next on "your business." >>> hi there, everyone. i'm j.j. ramburg. welcome to "your business," the show dedicated to helping your business grow. all of us are always trying to figure out the best way to pique the interest of our potential customers, so we think of how to use the right language and the right design. but how many of you have thought about how to use the right smell. if you spend more time in a hotel lobby or a store, you just may smell some of this invisible marketing magic that businesses are buzzing with about. it's so-called scent marketing. we recently visited one of the company that pioneered the movement to hear why the battle for your nose has become so fierce. >> have you ever walked into bloomingdale's and smelled coconut in the swimsuit department or powder in th

. >>> you may know her as buffy the vampire slayer, but now sara michelle geller is staking her claim food industry. >>> and how ruk get the attention of social influencers and their followers and turn them into your customers. learn how to grow fast, work smart and go far. that's all coming up next on "your business." >>> hi