and, you know, how can siloett make her life a little bit easier?d collection of getaway must-haves that only looks like you spent all month shopping." i mini-focus grouped a lot of my friends and said, "listen. tell me, when you go on vacation, give me things you need and you can't have." so i don't care if it's hats, sunglasses. we have bag fees, and people are trying to minimize what they're bringing. you don't have six shirts. you have one shirt that works, day to night. but now we're gonna go somewhere, right? we need a bag that holds it all. lemonis: okay. mary ellen: welcome to our bag, etta, siloetta. lemonis: okay. and she's the must-have travel bag. lemonis: i love that. mary ellen: so in terms of our customers and where she's going and who she is, this is her date night. this is her, you know, to the beach with flip-flops, another cover-up. so we can do a collaboration. so we do our scarves because, you know, everyone needs a scarf. she's gonna buy the black suit. at least, she'd get a little pop here. lemonis: i'm really impressed with m