michael wolff joined us to weigh in on this new media landscape. s a lot to this party. they have devices, people watching video on their phones and on apple tv and computers. but at the same time, they also got a lot of data and they know what people are watching and they know what people are doing. but at the same time, it is very difficult to produce hit tv shows. youtube is using data to be able to decide what shows they will produce. for example, they are doing a spinoff of "the karate kid," because they know people are watching old clips of "the karate kid," or doing shows about dancing because they know what people are looking at. in apple's case, it is not as easy as going to the video store, or the content store, and saying, just serve me up a hit series. that is very difficult to know what to produce. there is an old line in hollywood -- "no one knows nothing." that means no matter how may times you have made a film, you may not know what will make the next film or next tv show successful. i think it is going to be evolves,ng how apple and

for more on apple, i want to bring in michael wolff, ceo and cofounder of tech consulting firm, activateael, what are you feeling? michael: first of all, even though global pc sales are down, mac sales are up. the ipad, everyone viewed tablets, forecasting the end of tablets. their tablet units are up 15%. even though this is the time where everybody waits to buy a new phone, the iphone sales were slightly up, but they were down, they were flat. vonnie: if you are an apple aficionado, you had to wait a long time or a six, so you might have been able to buy the phonee mac but not a real that was any different from , soious phones or the ipads maybe they were just satisfying a niche. michael: i think it was more than that. and the is relevant, bigger formats have worked for them, so the larger format ipad, the larger format phone. they are really showing that people want a larger format and they want a new device. a lot of the sales increase on the max was the increase the pricing but to your point, people are still really hooked on macs. vonnie: it seems like apple is recognizing that ser

emily: michael wolff of activate, you are sticking with me., eric newcomer, for stopping by. coming up, the solar eclipse got everyone's attention today. even president trump donned glasses and didn't for a portion of the eclipse. we will talk about the excitement, coming up. this is bloomberg. ♪ 11:29 a.m. in singapore, 11: 20 9 p.m. in washington, d.c. president has announced an open ended commitment to afghanistan that will quit as many as 4000 troops into the nation's longest conflict and keep american forces there and tell the taliban agrees to negotiate. the president warned pakistan it has much to lose by harboring said thes, but mistakes of iraq would not be repeated. north korea says the and and and states will face revenge for holding military exercises with the south. the state media says the presence of american officials there means the preparation for war and the drills were called saber rattling the could lead to hostilities. the north launched a missile from underwater and put the army on highest alert during the exercises. the

emily: that was michael wolff with activate.e once in a lifetime out of this world event that unfolded before our eyes. we explain horadio.you can lien, on bloomberg.com, and a sirius xm. this is bloomberg. ♪ emily: the total solar eclipse has come and gone this weekend and put the u.s. power grid to the test. utility owners and link electricity generators braced for more than 12,000 megawatts of solar power possibly going off-line. sunlight is the largest independent solar company in the u.s. the best part about the sun is that it is so reliable. when these happen, once a generation as you mentioned, we have a lot of notice. with gridrking operators and ey were able to procure power to meet the needs during the eclipse. it is important to put it into context, when you look at the overall traditional power sources, they go off-line all the time and without notic annually, they will go out toths reliable and we are asking our customers to turn their power down and enjoy it. is this testing how you react in an event where we ha