let's bring in andy serwer good to see you. >>wi >> likewise. >> what was interesting in terms of the comcast comments made at the conference yesterday is that they were talking about these content providers over the top services willing to cut prices so deeply, they're offering it at a negative gross margin how can you compete against these kinds of price cuts? >> it's brutal it's a lot parallel. you are in a box look at disney that's something we wanted to talk about pr vid over the demise on the business shift the whole model and tell the board. then he's got to go out and tell shareholder, we're changing it up you're soo right no pricing power and content is xh xhottized. what's the news business is cnn that different from msnbc, et cetera people are looking one and one together to equal three in terms of content and distribution and looking to shift from traditional distribution to over the top and both of those transitions are hugely, hugely difficult. >> so, it could be difficult for comcast to compete with the new dish