margin, whato the is driving that is simple. it is the best product we have ever launched.are seeing strong demand for. in addition to the differentiation we have in terms of voice control and waterproof and cloud connected, we have amazing software which is super differentiated. it allows consumers to move their content on their cameras to their phones automatically. we create video for the consumer automatic the and they can we get to their hearts delight. likes we've been talking about camerathe karma -- easier to use. what istion remains, the proposition for the consumer that is perfectly happy? onyou look at the movement instagram and the content that phone doesn'tthe ,nable sufficient versatility immersive capture. is freeare trying to do are consumers from the capture experience and let them live the moment and the activity and capture that activity. on the other side, on the software side, we want sharing that content to be as easy as if you captured it on a phone. freeing our -- consumer to enjoy the moment and having the same convenience with a phone. atyou are lo

is it helpful to send people there to do a little bit of red see whato they can they need to be looking out for? would bek it extremely helpful. the defending digital democracy project held a workshop for state and local officials a couple of weeks ago that included a tabletop exercise. i think that would be a very useful thing to replicate across the country. dhs often does national campaigns to educate critical infrastructure owners and operators about specific threats to help them understand cyber security risks and ways to mitigate it. certainly it would make sense to do this for state and local officials if they are receptive to receiving that training. it might be that they would do this on a regional basis, and in conjunction with eac and the national association of secretaries of state. i think it is the kind of thing that i'm sure is being talked about and would be extremely helpful. >> we seem to be dealing with two problems related to rhetoric . one is that some states are not acknowledging the gravity of the security threat. the public -- alarm with the public would feed int

imagine, whato does the analyst andnvironment look likin 10 years? look like?t i am fascinated by that. that is something we're trying to explore. drive us toso making the decision about the kind of ople we hire. weound that a lot of people we bring in now are very smart, inquisitive. a strong work ethic, tech savvy. they know how to deal with data. we need to give them a real expectation of environment. i talked to folks about, leave your cell phones at the door. u're not going to be able to download whayou wa. we tryo help them feel like it is not so restrictive. innovate andys to expose them to the art of the possible. of the big allenges we have is to keep that creativity alive and create that environment in that regard. humans? is the role of what i find personally most valuable is who can interact with that data and say, what about this? that is really what were looking for. the tools let them do this intuitively. have, someonens i is going to show me this wonderful toll, and i have to dollars to teach people how to use it. that is not helpful. it taxes t