steve jobs presented apppple's first iphone in 2007.sincnce then, societety has chd radically, and it has not just changed in a way that we decided on in a democratic fashion.n. when you are sending emails on your smartphone, data are being gathered on who you talk to, who your contacts are, the state of your fininances. all the data aren't just gathered and stotored somewher. the information is integrated to create a profile of you. and that profile is sold and traded. people make money out of you. this kind of profile does not capture yourur entire life -- u as a p person. so what does it ? it is rarather likike forensic profiling in the search for a perpetrator. an offender profile is generated. the things you click on, your likes, even if you don't actually post or write anything yourselflf on the internetet,u willll still be profiled on, fr example,e, facebook or t twit. anand inferences a are made at whether you are a good citizen oror a bad one, a good taxpaye, creditworthy or not, and so on anand so forth. and if thehe informati