polish eka is visiting the university of the zeile and he did his doctorate here years ago he conducts neurophysiological experiments to learn about the brains of test subjects. he discovered that attempts to debug myths rarely work sometimes it even has the opposite effect. but such refutations often courses the myth to be repeated and that just makes this false information seem more familiar if i want to tell you that vaccinations don't cause autism i'm just repeating the association between vaccinations and autism this is the more i do that the more familiar this idea becomes at some point when you think back on your recall this association and that's what it comes to mind. in his experiments the psychologist presents stories containing different pieces of information some of the.

is visiting the university of the zeile and he did his doctorate here years ago he conducts neurophysiologicalexperiments to learn about the brains of test subjects . he discovered that attempts to debug myths rarely work sometimes it even has the opposite effect. such refutations often courses the myth to be repeated and that just makes this false information seem more familiar if i want to tell you that vaccinations don't cause autism i'm just repeating the association between vaccinations and autism the more i do that the more familiar this idea becomes at some point when you think back on your recall this association and that's what it comes to mind. in his experiments the psychologist present stories containing different pieces of information some of that information is later retracted or invalidated. his finding our brain prefers to store false information rather than leave a gap in the story. the only chance is this. you need an alternative explanation and if you don't yet know the truth then it's important to find out the truth and then it's equally important to present these findings