. >> industrial chemicalal pollutn begins in the womb. >> evverything that we're bringing into our bodies if we choose to have children, we actually pass that right on through to a developing child. >> some of these chemicals we know can cross the placenta and enter the womb and have effects at incredibly tiny, tiny doses. >> about 10 years ago, a seminal study was done on 10 newborns' cord blood. the cord blood, as the baby was born, contained several hundred toxic elements. which terrified all of us. chemicalsls like bisphenol a, many different classes of flame retardants. >> we found ddt and pcbsbs, polychlorinated biphenyls. chemicals that we interact with evevery dayay from consumer products. >> w we now know that alalong wh the nutrientnts and oxygen that the mother supplies the developingng baby comes a cocktail l of toxic chemicals. [baby cooing] >> we know that chemicals will affect younger children, fetuses, newborns, babies,s, and young children in general more than older children and adults. and the rereason for ththat is t that youngeger ildrn and fetuseses are deveveloping h